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Transcript of Pinterest
Professor Suzanne Ross
BADM 2030 - Sec. 5
February 28th 2012
Hot Topic What is it? How Does Pinterest Generate Profit? Who Uses It? How Effective Is It? A social website that allows its users
to manage and share images and videos they like by the way of
"virtual pinboards" Pinterest Went Well For ... between the ages of 25 - 55 Rachel whos a seller on Esty
Visitors on her site per week increased 22%
Sales per week increased 20% 80% are female - as of November 2012 20% Male Average Income of Users $100,000 /year Thank You
For Listening! The Ugly Of Pinterest Conclusion Pinterest Is Focused On Growing Has been taking outside investment from
entrepreneurs and venture capitalists Adding
Advertisements? Bibliography How Companies Are Using Pinterest After successfully running their Dreaming of a PINK Summer Pinterest contest and receiving thousands of entries, Victoria’s Secret launched another alluring Pinterest challenge: My Victoria’s Secret Summer, from July 6, 2012 to August 20, 2012. Retaining & engaging
users as much as
2 - 3 times than Twitter Greatest source of
referral traffic Fastest independent to
hit 10 million users Brandom, R. (2012, March 13). Why Pinterest marketers are going rogue | The Verge. The Verge. Retrieved February 25, 2013, from http://www.theverge.com/2013/2/13/3984522/why-pinterest-marketers-are-going-rogue
Charles, A. (2012, May 17). Pinterest valued at more than $1bn after raising $100m funding | Technology | guardian.co.uk . Latest US news, world news, sport and comment from the Guardian | guardiannews.com | The Guardian . Retrieved February 25, 2013, from http://www.guardian.co.uk/technology/2012/may/17/pinterest-valued-at-more-than-1bn?newsfeed=true
Crum, C. (2012, October 27). Want To Increase Your Sales With Pinterest? | WebProNews. WebProNews - Breaking News in Tech, Search, Social, & Business. Retrieved February 25, 2013, from http://www.webpronews.com/want-to-increase-your-sales-with-pinterest-2012-10
How Pinterest Works: the DO’s and DON’Ts for marketing | DreamGrow Social Media. (2012, September 21). DreamGrow Digital - Social media marketing. Retrieved February 25, 2013, from http://www.dreamgrow.com/how-pinterest-works-the-dos-and-donts-for-marketing/
Hussian, A. (2012, May 29). 10 Pinterest Infographics: Visual Explanations for a Visual Social Network. Internet Marketing Blog | HubSpot. Retrieved February 17, 2013, from http://blog.hubspot.com/blog/tabid/6307/bid/33078/10-Pinterest-Infographics-Visual-Explanations-for-a-Visual-Social-Network.aspx/?utm_source=pinterest
McGinns, B. (2012, December 24). Why Pinterest Is Definitely Worth Your Time - AboutUs - by Brit McGinnis. AboutUs - Competitive Intelligence & Social Media Marketing Services. Retrieved February 25, 2013, from http://www.aboutus.com/pinterest-worth/
Orsini, Lauran, (2012, March 27). A Pinterest Scammer Tells All. Daily Dots. Retrieved February 26, 2012 from: http://www.dailydot.com/news/pinterest-steve-amazon-spammer-tells-all/
Pinterest. Case Study - Rachel Ball. (2012). Esty Expands Reach and Sales For Its Seller Community. Pinterest. Retrieved February 20, 2013, from http://business.pinterest.com/case-study-etsy/#drive
Pinterest Is a $7.7 Billion Company - Forbes. (2012, April 16). Information for the World's Business Leaders - Forbes.com. Retrieved February 18, 2013, from http://www.forbes.com/sites/thestreet/2012/04/16/pinterest-is-a-7-7-billion-company/
Stelzner, M. (2012, November 9). Pinterest Marketing: What Marketers Need to Know to Succeed | Social Media Examiner. Social Media Examiner: Social media marketing how to, research, case studies, news and more!. Retrieved February 22, 2013, from http://www.socialmediaexaminer.com/pinterest-marketing-what-marketers-need-to-know-to-succeed/
Why Pinterest marketers are going rogue | The Verge. (2012, March 13). The Verge. Retrieved February 25, 2013, from http://www.theverge.com/2013/2/13/3984522/why-pinterest-marketers-are-going-rogue Why Company Use Pinterest It Works! Insert Your
Business [ ] business are encouraged to use a business page to get fans/followers Twitter Users Follow 6.9 Brands Facebook Users Follow 8.5 Brands Pinterest Users Follow 9.5 Brands Scammers & Spammers Making $1,000/week Only Way To Stop Them is To Report Them