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Cross-Cultural Communication

English for Business and Economics Presentation - 11/05/2011

Filipa Mendes

on 12 June 2011

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Transcript of Cross-Cultural Communication

"The reasonable person adapts himself to the world, while the unreasonable one persists in trying to adapt the world to himself"
Tom Wolfe Cross-Cultural Communication What matters is your attitude! Learning the concepts Culture : A perceptual structure of human activities that include, behaviors, values, arts, beliefs, languages, custom, dress, rituals, manners, religion, laws, morality, & code of honors. Cross-Culturality Interacting with &/or comparing two or more cultures, & understanding their values, beliefs, & norms. Communication Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning. Cross-Cultural Communication Also frequently referred to as intercultural communication, CCC is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. Why is it so important? Improves the contribution of employees in a diverse workforce Understanding the Market Diversity and Globalization Sharing of views and ideas Job Opportunities Talent improvisation Business Opportunities what do we know? 1. Communication Styles

2. Attitudes toward conflicts

3. Decision making style

4. Approaches to knowing What

is hidden below the surface? What is hidden? 1. Beliefs

2. Values

3. Expectations

4. Attitudes Roots Communicating Accross Cultures dimensions of culture High Context Cultures vs Low Context Cultures Communication Styles Verbal Non-Verbal Voice Volume Gestures Eye Contact Power of Words Blockers Barriers Ethnocentrism



Cultural Blindness

Cultural Imposition Etiquette

Establishing trust

Religious Belief

Social Habits What skills do we need to overcome cultural differences when communicating? "To handle yourself use your HEAD , To handle others use your HEART" Donald Lard Respect the differences Work Toghether Build Trust across Cultural Boundaries Listen Carefully Write and Speak Clearly Help others addapting to your culture, and learn about their's. Business in today's Scenario, is not a but the ,
where we can find many , and where only those who has
done their homework well and developed its are able to survive. uniqueness National Match Olympics International Players Faster Rapport and Agreement Building Higher Business Success Rate Assertive Communication More effective customer services solutions Integrated Business Communications Improved Employee Productivity Visible and Invisible aspects between Cultures Differences Keys To Effective Communication Antoine Jalu Ali Benadada Jung Hun Park Filipa Corrêa mendes Effective Speaking Effective Listening Understanding
Perception Intended Message Meaning = Perceived Meaning Hvala Lipa Obrigada Merci Tack Dankeschon Grazie Gracias Asante Sana Arigato Dank u Shukriya Terimah Kasih Kiitos THANK YOU!
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