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Rhetoric flowchart [JS Edit]

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by

J Strange

on 7 November 2017

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Transcript of Rhetoric flowchart [JS Edit]

Part 1: Principles
Unit 1: Research and Early Concepts
module 5: theories of
image and text
rhetoric
semiotics
signs and symbols
metaphor
didactics
poetics
rhetoric
stye of arguing, persuading, or engaging in dialog

engaging target audience
semiotics
links objects, words, and images to meanings through signs and signifiers
signs and symbols
a way of representing an object or word through an image, sound, or another word
metaphor
word or image that sets up associations

example: piece of cake, broken heart, raining cats and dogs
didactics
pragmatic and unambiguous method of giving clear information

example: road signs, airport signs, hospital signs
poetics
style that is less clear, but more artistic, more open to interpretation
module 6: audiences, markets,
and concepts
audience
elimination process
audience
in broadcast sense, the consumers, voyeurs, and occasionally participants of design work
sample elimination processes
customer profile/profiling:
process of creating a set of information that defines the desires, trends, or interests of a demographic so designs can be marketed towards them
market research:
process of collecting and collating data from questionnaires, interviews, and comments from the public regarding a concern, problem, or possible solution
module 7: scheduling, organizing, and finalizing
macro to micro
scheduling and organizing
tips to remember
macro to micro
broad, large overview to tiny details

micro decisions relate to macro scale
scheduling and organizing
time management and organization are CRUCIAL
quick tips
scheduling:
fix dates
visual diagrams
spreadsheet

!!! research can be time consuming---> cutoff point to start generating a visual concept
organizing:
denotative:
what sign literally means
connotative:
extended meanings associated with signs
example: snake, home
alphabet (a to z)
category (type)
chronological (time)
continuum (example: good to bad)
magnitude (size)
location (place)
storyboards:
sequence of thumbnails that lays out the narrative for a comic strip or film
page plan/flat plan:
document with numbered thumbnails set out in an ordered grid that represents pages in a book
Create structure or flexible framework
Natural inclination harmonizes to creativity
Reforming can yield best fruit over time
modules 5-7
"design is a VERB as much a noun"
Elimination process--
simplified
1. make quick sketches
2. discard bad ideas
3. select strongest
4. work on details

For example,
Choose 3 paths with +-80% deviation among end results; reduce to 2 paths with +-20% deviation among start results & observe end results heading; reduce to 1 primary & 1 secondary; observe over time; compromise between the 2 till commit

Weight proportions by Virtue of Relative movement
Theory
Applied
Theory & Application
Combine, Commensurately

Elimination process--
Complicated
combine (noun)
an agricultural tractor that cuts, threshes, and cleans a grain crop in one combined operation.

combine (verb)
to harvest (a crop) by means of a combine.
crop: trim photo, hair, etc.

stump (verb)

to perplex, puzzle, or stop somebody or something; or to be perplexed, puzzled, or stopped by somebody or something.






During Middle English time (A.D. 1100-1400) denoted the part of the limb still attached to the trunk after cutting.
Deduced to have derived from MLG
stumpe
and MD
stomp
. The early sense of the verb-form seems to be:
to stumble
.
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