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Marketing Manager Fast Food Restaurants

StudieOpdracht 6 Noël & Wouter
by

Wouter Meijering

on 26 September 2012

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Transcript of Marketing Manager Fast Food Restaurants

Marketing Manager Fast Food Restaurants Taken & Activiteiten PDCA Marketing Informatie Systeem Bronnen Specificatie Einde Interne informatie
Marketing Intelligence
Marktonderzoek Vragen? Verbetering Adverteren Strategisch Marketingplan opstellen
Ontwikkelen marktstrategie Operationeel Delegeren aan de locatiemanagers
Toestemming geven Tactisch Onderzoek doen naar kansen
Ondersteunende diensten managen
Succesinformatie analyseren Normen & waarden bepalen
Onderzoek doen naar nieuwe kansen
Analyseren van succesinformatie
Managen van de marketingmix Verantwoordelijkheden Lijn- of staffunctie? De Marketing Manager Beslissingsbevoegdheid
Directe invloeg op het besturingsproces Lijnfunctie Adviseur
Indirecte invloed op het besturingsproces Staffunctie Voor de marketing manager Fast Food Restaurants Stap 1:
Onderzoeksresultaten
marketingbureau ontvangen Stap 2:
Onderzoeksresultaten beoordelen Stap 3:
Besluit nemen Stap 4:
Advertentiecampagne starten
Full transcript