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Untitled Prezi

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by

heidi weesies

on 10 September 2016

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Transcript of Untitled Prezi

“Words have power.”
The Power of Persuasion
What is persuasion?
Persuasion involves ...
Why study persuasion?
Ethos
7 issues/contexts involved in modern study of persuasion:
Mira Grant, author of "Blackout"
Pathos
Logos
EMOTION
CHANNEL
ADVERTISING
ORGANIZATIONAL COMMUNICATION & PUBLIC RELATIONS
POLITICS
HEALTH CAMPAIGNS
RISK
Functions of Persuasion:
ADJUST
Attitudes
Beliefs
Values
2. ANSWER OPPOSING VIEWS
(feelings)
(ideas)
(underlying
principles)
Awareness
– focus audiences' attention on it, understanding it, and relating it to their lives
Understanding
– the "aha" of the issue is clear to the audience
Agreement –
audience accepts speaker's recommendations and remembers why they do
Enactment –
Listeners make a commitment
Integration – audience incorporates the presentation into their worldview
Process of Persuasion
action
1. Adjust:
example:
recycling

Quick review ... what we've learned already:
•the purpose and functions of public speaking
•where public speaking anxiety comes from and techniques for managing it
•basic speech elements such as introduction, thesis, body, and conclusion
•stylistic elements that contribute to effective public speaking
•audience considerations: tailoring your speech to your audience
•effective listening
•developing critical analysis skills by reviewing outside speeches
•personal strengths and opportunities for growth as a public speaker
Types of persuasive speaking:

•Speeches that focus on facts
•Speeches that address attitudes,
beliefs, and values
•Speeches that advocate action and policy
challenges of
persuasive speaking:
Reluctant audience
Barriers to commitment
Moving from attitude to action
Ethical persuasion
Full transcript