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The Power of Persuasion
What is persuasion?
Persuasion involves ...
Why study persuasion?
7 issues/contexts involved in modern study of persuasion:
Mira Grant, author of "Blackout"
ORGANIZATIONAL COMMUNICATION & PUBLIC RELATIONS
Functions of Persuasion:
2. ANSWER OPPOSING VIEWS
– focus audiences' attention on it, understanding it, and relating it to their lives
– the "aha" of the issue is clear to the audience
audience accepts speaker's recommendations and remembers why they do
Listeners make a commitment
Integration – audience incorporates the presentation into their worldview
Process of Persuasion
Quick review ... what we've learned already:
•the purpose and functions of public speaking
•where public speaking anxiety comes from and techniques for managing it
•basic speech elements such as introduction, thesis, body, and conclusion
•stylistic elements that contribute to effective public speaking
•audience considerations: tailoring your speech to your audience
•developing critical analysis skills by reviewing outside speeches
•personal strengths and opportunities for growth as a public speaker
Types of persuasive speaking:
•Speeches that focus on facts
•Speeches that address attitudes,
beliefs, and values
•Speeches that advocate action and policy
Barriers to commitment
Moving from attitude to action