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Generational Issues

RADS 6003
by

Kevin Clark

on 21 January 2017

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Transcript of Generational Issues

Generational Issues
Veterans (Traditionalists)
Before 1945

Seminal Events
Great Depression
New Deal
Social Security system established
WW I
Pearl Harbor
WW II
Characteristics
Hard working
Thorough
Stable
Detail-oriented
Loyal
Style
Markings-neatly trimmed hair, dressy clothing, mixed drinks
Spending-save and pay cash
Reading-
Life, Reader's Digest, Wall Street Journal
Humor-
Father Knows Best, Leave it to Beaver
Challenges
Uneasy with ambiguity and change
Reluctant to challenge authority
Uncomfortable with conflict
Not familiar with modern technology
What Others Say About Veterans:
They are good leaders (Gen Y)
They need to learn how to use their email (Gen X)
They are rigid and dictatorial (Boomers)
Baby Boomers
1946-1964
Seminal Events
Civil Rights Act
Birth control pills introduced
Cuban Missile Crisis
JFK assassination
Vietnam War
MLK assassination
Woodstock
Characteristics
Driven work ethic
Career-focused
Service-oriented
Competitive
Team player
Style
Markings-suits, cell phones, BMWs, vintage wines
Spending-buy now, pay later with plastic
Reading-
Business Week, People
Humor-
Doonesbury
What Others Say About Boomers
They work too much (Gen Y)
They are workaholics (Gen X)
They talk about things they should keep private (Veterans)
Generation X
1965-1980
Seminal Events
Women's liberation
Watergate
Ronald Reagan inaugurated
Challenger disaster
Desert Storm
Characteristics
Family before work
Dislike supervision
Fun
Flexible
Techno literate
Style
Markings-piercings, functional clothing, tattoos, foreign cars
Spending-cautious, conservative
Reading-
Spin, Wired
, chat rooms
Humor-
Dilbert
What Others Say About Gen X
Cheer up (Gen Y)
They are rude and lack social skills (Boomers)
They do not respect experience (Veterans)
Generation Y [Millennials]
1981-Present
Seminal Events
OKC bombing
OJ Simpson verdict
Princess Diana death
Clinton scandal
9-11
War on terrorism
Characteristics
Confident
Multi-tasker
Tech-savvy
Hopeful
Inclusive
Style
Markings-style-over-comfort clothing
Spending-spend more than they make
Reading-
Cosmopolitan, Sports Illustrated
Humor-
Daily Show, Friends, Seinfeld
What Others Say About Gen Y
They are spoiled brats (Gen X)
They need too much attention (Boomers)
They are smart, but watch too much television (Veterans)
Challenges
Lack of experience
Want everything now
Challenges
Impatient
Cynical
Challenges
Difficult for Boomers to find balance between family and work
Full transcript