Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

I-COM Social Media: Talk is cheap

Graham Allchurch, head of content and social media at full-service digital marketing agency I-COM, provides recruitment firms with an expert insight into the steps required to create a successful social media campaign

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of I-COM Social Media: Talk is cheap

Abstract 3D Yellow is a stylish prezi template with yellow and grey squares. Turn around for a wow-effect. Just add your story!
Separate elements:
Measure
That's it!
This prezi and many more available at:
CLICK!
http://www.prezzip.com/
Talk is cheap: How to start doing social media properly

by Graham Allchurch
Head of content, I-COM.

Social Media
Prologue
Social media is an important part of the marketing mix
71% of adults use Facebook
22% of adults use LinkedIn
18% of adults use Twitter
48% of job seekers use social media on a daily basis

BUT
Competition for attention is more fierce than ever

PLUS
T
raditional SEO is dead – social is essential for modern-day SEO

ALSO
People don't really care about your company. They care about themselves and their own wants and needs

Your Challenge
Attract and retain candidates and clients by being useful, engaging and interesting on social media.

What is social media
marketing?
Publish unique and curated content
Engage with clients, candidates, audience, and prospects
“It’s social media, not sales media.”

- Me, just then.

How to approach
social media marketing
Plan
Create a positive brand image
Improve brand visibility and reach
Build trust and loyalty
Boost SEO efforts with social signals
Drive traffic
Drive enquiries from potential clients
Increase number of CVs
Increase number of job applicants
More
planning
Direct traffic
“Always keep in mind the fact that being sold or marketed to is one of the last things your target audience wants from social media.”
- Me, just then.
Are we
still planning?!
Brainstorm
Get creative
Different perspectives
Mix of content
Assign realistic timeframes
Outline specific tasks for each promotion/theme/campaign
Outline division of responsibilities
Plandemonium
Deliver
Get out there
“Only talking about yourself on social media is like walking into a room full of people and shouting all the reasons why you’re so great.”

- Me, just then.
Assess performance
Review
What worked?
What needs to change?
More appropriate topics?
Should be fluid
Takeaways
Think about what you’re doing
Examples
thanks.
Using social networks and blogs to:
Define objectives:
Key metrics:
Social referrals
Engagement (likes, followers, shares, comments, retweets, etc)
CVs received
Enquiries
Even more
planning
Define key messages:
How do you want people to feel?
Why should clients trust you?
Why should candidates trust you?
What are your USPs?
Still
planning
Target market research
Competitor research
Industry research
Trigger calendar
Understand your audience:
Identify themes and topics:
Be topical
Create a strategic calendar:
Vet your content
Boost your posts
Gather evidence
Publish a mix of content
Show personality
Make people feel good
Understand your
audience

Think

Brainstorm
Plan
Mix of
content

Images
Jobs
Advice
Infographics
Videos
Vine/Instagram
Polls/surveys
Curated content
Social media should be social


Personality

Build trust

Show off your company culture

Don’t preach


Get people talking


Be memorable


Make people
feel good


Influencer list
Full transcript