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Marketing 1203 Research Report

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by

Ceci Ho

on 25 October 2013

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Transcript of Marketing 1203 Research Report

Marketing 1203
Research Report
Ultrabooks Market
Three Products
Apple MacBook Air 2013
Sony VAIO Pro 11
VIZIO Thin+Light Touch
No1 LCD HDTV!!
Over 50% Market Share in USA
(VIZIO, 2013)
Products are found at:
Increase consumer acceptance of the brand, aggressive pricing and support for newer features
VIZIO's Ultrabook:
Same high quality
Advanced technology
As Apple and Sony
CHEAPER!!
HOWEVER...
Nonexistent in the
international ultrabooks market
Viral Marketing
FACEBOOK
Like and Share
Vouchers
Feedback
Online Shopping
Products can only be purchased in the States
IT Convention
Centre
Singapore Comex Fair
WHY??
VIZIO
VIZIO
APPLE
SONY
Quality
Technologies used
Options offered
Competitive!!!
Price
Reasonable!!!
Viral Marketing
Competitions
Customer comments
Customer feedback
'Like and share' Campaigns
Convention Centre
Increase Brand Awareness
Improve International Customer Base
Conclusion
This strategic marketing campaign will help:
Improve
position
Make their product a serious contender in the international ultrabooks market
HO Si Chek (21159988)
This is the end~
CHUA Ghee Sheng (20737954)
Shaunagh HEGARTY (21386941)
Thank you!
$907
$907
$1249
$1999
Full transcript