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Marketing 1203 Research Report
Transcript of Marketing 1203 Research Report
Apple MacBook Air 2013
Sony VAIO Pro 11
VIZIO Thin+Light Touch
No1 LCD HDTV!!
Over 50% Market Share in USA
Products are found at:
Increase consumer acceptance of the brand, aggressive pricing and support for newer features
Same high quality
As Apple and Sony
Nonexistent in the
international ultrabooks market
Like and Share
Products can only be purchased in the States
Singapore Comex Fair
'Like and share' Campaigns
Increase Brand Awareness
Improve International Customer Base
This strategic marketing campaign will help:
Make their product a serious contender in the international ultrabooks market
HO Si Chek (21159988)
This is the end~
CHUA Ghee Sheng (20737954)
Shaunagh HEGARTY (21386941)