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Transcript of Logistics Management
TLMT341, I001, summer 16
American Military University
Professor Ronita Brooks
25th September, 2016
Technology and innovations e.g. automatic storage and retrieval system.
Sustainability and efficiency e.g. combined heat and power system in manufacturing facilities.
Effective distribution and transportation
SUPPLY CHAIN STRATEGY
The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.
In 1884, the company became a stock company and the name changed to Pemberton Chemical company.
The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886.
The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
The company operates a franchised distribution system dating from 1889.
HISTORY OF COCA-COLA COMPANY
LOGISTICS MANAGEMENT(TLMT 341)
High Fructose Corn Syrup
Competition with supermarkets own brands
Indirect producers of all beverages
INFOGRAPHIC OF PRODUCT SUPPLY CHAIN
INFOGRAPHIC OF INFORMATION SYSTEMS
INFOGRAPHIC OF FINANCIALS
Endorsement through celebrities
Creating high brand visibility
The "one brand" strategy (Benzinga, 2016)
Community involvement programs (Barkay, 2013)
Barkay, T. (2013). When business and community meet: A case study of coca-cola. Critical Sociology, 39(2), 277-293.
Benzinga: Coca-cola launches 'one brand' global marketing strategy (2016). . Chatham: Newstex. Retrieved from http://search.proquest.com/docview/1757874992?accountid=8289
Hu, J. (2016). Coca Cola Supply Chain. Retrieved from https://www.youtube.com
An American multinational beverage corporation.
Manufacturer, retailer, and marketer of non-alcoholic beverage concentrates and syrups.
Headquartered in Atlanta, Georgia
It is the world's number one beverage company.
Operates with more than 500 brands in over 200 countries.
More than 3500 kinds of beverages.
Lead beverage is coke.
Hu, J. (2014)
Absolute control over production :
Global and demographic
Acquire each part of the Coca Cola supply chain from raw material to distribution.
Vertically integrate the product towards a streamlined model to minimize the total cost of goods sold.
Utilize the lower cost of goods sold to lower price of product in an effort to drive competitors, especially Pepsi out of their large market share.