Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Logistics Management

No description
by

Paul Atanga

on 26 September 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Logistics Management

Coca-Cola Supply Chain

Paul Atanga

TLMT341, I001, summer 16

American Military University

Professor Ronita Brooks

25th September, 2016

COVER PAGE
INTRODUCTION
Aggressive marketing

Cost advantage

Technology and innovations e.g. automatic storage and retrieval system.

Sustainability and efficiency e.g. combined heat and power system in manufacturing facilities.

Effective distribution and transportation
SUPPLY CHAIN STRATEGY
The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.

In 1884, the company became a stock company and the name changed to Pemberton Chemical company.

The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886.

The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

The company operates a franchised distribution system dating from 1889.


HISTORY OF COCA-COLA COMPANY
LOGISTICS MANAGEMENT(TLMT 341)
FINAL PROJECT
Carbonated Water

High Fructose Corn Syrup

Caramel Color

Phosphoric Acid

Natural Flavors

Caffeine
INGREDIENTS
MARKET COMPETITION
Competition with supermarkets own brands

Indirect producers of all beverages
INFOGRAPHIC OF PRODUCT SUPPLY CHAIN
http://www.coca-colaproductfacts.com/en/coca-cola-products/coca-cola/
INFOGRAPHIC OF INFORMATION SYSTEMS
Physical Environment
FUTURE ISSUES
PROMOTIONAL ACTIVITIES
INFOGRAPHIC OF FINANCIALS
Endorsement through celebrities
Creating high brand visibility
The "one brand" strategy (Benzinga, 2016)
Advertisements/Sponsorships
Community involvement programs (Barkay, 2013)
Packaging
Barkay, T. (2013). When business and community meet: A case study of coca-cola. Critical Sociology, 39(2), 277-293.

Benzinga: Coca-cola launches 'one brand' global marketing strategy (2016). . Chatham: Newstex. Retrieved from http://search.proquest.com/docview/1757874992?accountid=8289

Hu, J. (2016). Coca Cola Supply Chain. Retrieved from https://www.youtube.com

http://www.coca-colaproductfacts.com/en/coca-cola-products/coca-cola/
REFERENCES
An American multinational beverage corporation.
Manufacturer, retailer, and marketer of non-alcoholic beverage concentrates and syrups.
Headquartered in Atlanta, Georgia
It is the world's number one beverage company.
Operates with more than 500 brands in over 200 countries.
More than 3500 kinds of beverages.
Lead beverage is coke.

Hu, J. (2014)
Absolute control over production :
RECOMMENDATIONS
Economical Issues
Political
Sociocultural
Technological
Global and demographic
Acquire each part of the Coca Cola supply chain from raw material to distribution.
Vertically integrate the product towards a streamlined model to minimize the total cost of goods sold.
Utilize the lower cost of goods sold to lower price of product in an effort to drive competitors, especially Pepsi out of their large market share.
Full transcript