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Copywriting & Creativity
Transcript of Copywriting & Creativity
O2 Priority, Lady Gaga UK Tour
artRave: The ARTPOP Ball
By Sam Eacott Student ID:100200966
Message: Get tickets to see Lady Gaga three days
before general release
Target Market: O2 Customers & Lady Gaga fans
Media Objectives:Make O2 customers aware about the
pre-sale tickets prior to the general release
‘As an O2 customer you come first. So we want to make sure you feel that way whenever you're at The O2, any of the O2 Academy venues across the UK, or any other O2 event. That's why we've got some special perks for you.’ (O2, date unknown, p1)
Types of media used
Sponsored YouTubes (pre-video ads)
Nina Bibby, Marketing and Consumer Director at O2, said: 'The ambition for Priority has always been to give our customers access to the music and artists they love' (McGeorge, 2014, p1)
Lady Gaga outfit
The silver balloons
Corporate brand logo
Corporate brand colours
Corporate brand fonts
‘exclusive access to the megastar’s chart topping album ARTPOP, six days before its UK general release’ (VCCP, 2014, p1).
The Body Shop
The silver balloons
Lady Gaga/O2 Campaign
Conclusion & References
Ali, M. (1997) Copywriting, Oxford: Butterworth Heinemann.
Baverstock, A. (2012) How to Market Books, fourth edition, London: Kogan Page.
Bowdery, R. (2008) Copywriting, Lausanne: AVA Publishing SA.
Metro, Monday 3 Febuary, p31
McGeorge, A. (2014), ‘Watch Lady Gaga o2 Advert’ [online] Available at:
[Accessed: February 12 2014], p1.
VCCP. (2014), ‘O2 Priority – Lady Gaga’ [online] Available at:http://www.vccp.com/campaign/lady-gaga/
[Accessed: February 13 2014], p1.
O2, (date unknown), ‘General Frequently Asked Questions’ [online] Available at:http://www.o2priority.co.uk/FAQs
[Accessed: February 13 2014], p1