Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copywriting & Creativity

No description
by

Samuel Eacott

on 20 January 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copywriting & Creativity

Copywriting
&
Creativity

O2 Priority, Lady Gaga UK Tour
artRave: The ARTPOP Ball

By Sam Eacott Student ID:100200966
Message: Get tickets to see Lady Gaga three days
before general release
Target Market: O2 Customers & Lady Gaga fans
Media Objectives:Make O2 customers aware about the
pre-sale tickets prior to the general release
Odeon
ASOS
Caffé Nero
‘As an O2 customer you come first. So we want to make sure you feel that way whenever you're at The O2, any of the O2 Academy venues across the UK, or any other O2 event. That's why we've got some special perks for you.’ (O2, date unknown, p1)
Types of media used
TV ads
Sponsored YouTubes (pre-video ads)
Print ads
Social media
Nina Bibby, Marketing and Consumer Director at O2, said: 'The ambition for Priority has always been to give our customers access to the music and artists they love' (McGeorge, 2014, p1)
Twitter
Facebook
Visual Content
Lady Gaga outfit
The silver balloons
Corporate brand logo
Corporate brand colours
Corporate brand fonts
Action
Interest
Attention
Desire
‘exclusive access to the megastar’s chart topping album ARTPOP, six days before its UK general release’ (VCCP, 2014, p1).
Campaign Purpose
O2 Partners
WHSmith
Halfords
The Body Shop
Oakley
Speedo
Canterbury
Hotel Chocolat
Quiksilver
AIDA
The silver balloons
1st Campaign
2nd Campaign
Consistency
Consistency
Beyonce/O2 Campaign
Lady Gaga/O2 Campaign
Conclusion & References
Ali, M. (1997) Copywriting, Oxford: Butterworth Heinemann.
Baverstock, A. (2012) How to Market Books, fourth edition, London: Kogan Page.
Bowdery, R. (2008) Copywriting, Lausanne: AVA Publishing SA.
Metro, Monday 3 Febuary, p31
McGeorge, A. (2014), ‘Watch Lady Gaga o2 Advert’ [online] Available at:
http://www.mirror.co.uk/3am/celebrity-news/watch-lady-gaga-o2-advert-3088457#ixzz2tbl3ZnvP
[Accessed: February 12 2014], p1.
VCCP. (2014), ‘O2 Priority – Lady Gaga’ [online] Available at:http://www.vccp.com/campaign/lady-gaga/
[Accessed: February 13 2014], p1.
O2, (date unknown), ‘General Frequently Asked Questions’ [online] Available at:http://www.o2priority.co.uk/FAQs
[Accessed: February 13 2014], p1
Full transcript