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IE - Modelos de Innovación abierta en el sector telco: la experiencia de Telefónica
Transcript of IE - Modelos de Innovación abierta en el sector telco: la experiencia de Telefónica
(free download) 53 countries
80% developing apps during the last 12 months Devs priorities Platform concurrency: 2,8 platforms for developer Market share 75% Monetization
opportunities 54% Mindshare Migration Commercial pragmatism: Technical features are irrelevant; the platform choice is based on the market share No more 'fanboys' Therefore the future... It's not about us, but developers!!! Exposing our telco capacities in an easy way so that developers can utilize them into their SW development With the main objective of converting code in money Beyond traditional Business Models:
Suscriptions Because "Complexity kills..." Minimal financial risk:
no programme fees
use of APIs is paid for by end consumer Low friction:
providing a clear & smooth
path to market Broader than just mobile app development, it encompasses web services and broader innovation too Employing web standards like oAuth and REST Special key called OAuth token But overall:
Easy access to Telefonica assets like network tools, partnerships, systems and 270 million customers Thanks! @josevalles49 http://es.linkedin.com/in/joseavalles
email@example.com Change is the answer!! @leevyashim