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Tourism Sight taxonomy evaluation and redesign for Latvia.tr
Transcript of Tourism Sight taxonomy evaluation and redesign for Latvia.tr
and Redesign for Latvia.travel Website
Goal and Tasks
To ensure that the tourism sight taxonomy reflects user needs and marketing strategy
Find out if the current taxonomy supports the user information needs and they can find the information easily
Ensure that the taxonomy supports the marketing strategy and focus on niche products
Ensure that the taxonomy enhances browsing and content discovery
Requirements and Target Audiences
The costs associated with the development of new category texts are significant, therefore any updates in the taxonomy should strive for the re-use of the content that has been already developed.
Target Markets and Audiences:
Priority, Secondary and Prospective Target markets (excluding High Priority Markets)
Potential travelers in various age groups
Frequently searched terms from Google that leads to Latvia.travel content pages
Number of tourism sights in the category that are currently published in latvia.travel website
Latvian Tourism Marketing strategy and strategic tourism products
Survey of potential visitors
Balance between Broadness and Narrowness
Considerable amount of sights in the category
Considerable amount of searches for the category term, synonym, narrower or broader term
Category terms should correspond with users mental model of categorizing content
Category terms should reflect the marketing strategy
Latvia.travel - tourism sight taxonomy
Conclusions, Challenges & Reflections
Challenge - to satisfy both - users and business requirements
To manage large dataset from Google Analytics
To extract patterns from different data sources and define principles for decision making
To manage different aspects of linguistics
Q & A