Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Social media and digital mobilisation

How to use the internet for saving pandas and other good stuff

Lisa Vickers

on 12 December 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social media and digital mobilisation

Social Media
& Digital Mobilisation email, photo and video Social proof & game mechanics Build a movement engage people who will engage others The most powerful tools for engaging people give incentives for deeper engagement Vision & Strategy Clear objectives & coordination
Know your audience
Storytelling and framing
Varying levels of engagement opportunities
Offline integration and real world events
Medium matters but content is still QUEEN! audience-centered communication Mobilisation & Crowdsourcing News and Updates make your own media News features for normal people
Blogs with great stories
Live event updates
Streaming Q & As
CONVERSIONS It's not about YOU Social log-in and integration platforms
Tracking, feedback and competitions
Easy and fun to share Make people feel special and tell their story mobilise engage inspire feedback, thank and retain Messaging &Tone
Urgent, funny, cute, cool?
Inspirational, scary, shocking?
Tick emotional boxes for your audience and be relevant
Compelling storytelling pictures can speak a thousand words.. Growing a list and keep it alive
Collect data and use filters (CRM)
Write and test great emails and subject lines
What's the "crisitunity" & the "TOC"?
Test, test, test! If it doesn't work - BIN IT. help them - help you, peer 2 peer, word of mouth Twitter and Facebook Hitting campaign targets where it hurts
Spotting trends and hooks
Branding & media waves
Networking Community growth
Campaign impact
Advertising less about you, more about "us" Everyone wants something VIRAL Depends on audience and goals by Lisa Vickers
Full transcript