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FINAL 15 Minute TED talk

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CNAP Research

on 17 October 2012

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Transcript of FINAL 15 Minute TED talk

The "Globesity" Bomb
Accounts for 1/3 of all deaths Obesity Prevalence Sitting is on par with smoking and
obesity as a risk factor Behavioral Economics: Identifying biases to explain why people make harmful health decisions Willpower
Obesogenic World 140 excess calories/day Default Bias Automatic choice Convenience needs to be the focus Pouring on the Pounds aec-usa.com aptnewyork.com linearism.org circumboreal.wordpress.com yyqdls.cn kids-health-guide.com Adult
66% examiner.com Youth
40% Will children choose healthier meals when toys are offered? dallasnews.com ecopreneurist.com buzz.bitesizemovie.com Nudges Work Menu labels nudge calories down Parking a bike vs. car
Water fountain vs. buying soda en.wikipedia.org We can't afford "business as usual" Obesity Pushes Blood Pressure Up As dreamers,
thinkers and doers,
we are the choice architects Thoughtful designs
can nudge us to
healthier choices We need to rethink
what we think people want People do not want to:
Sit all day at work
Have to select from so many poor choices
Be fat
Have diabetes Let's "reform the norm" and expect healthy food and active living Yes
Full transcript