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Presentation of The World's 50 Best Restaurants 2013

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Christopher Reed

on 15 January 2014

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Transcript of Presentation of The World's 50 Best Restaurants 2013

Clément Vachon - San Pellegrino
International Relations Manager
'Organised by Restaurant magazine, The World's 50 Best Restaurants list, sponsored by S.Pellegrino and Acqua Panna is an annual snapshot of the opinions and experiences of over 800 international restaurant industry experts. What constitutes "best" is left to the judgement of these trusted and well-travelled gourmets.There is no pre-determined check-list of criteria; for example an interesting experience in a simple establishment, where exceptional innovation was discovered, could be judged better than a more opulent meal from a widely feted restaurant team. The results are a simple computation of votes.' Given that this well-constructed list is based on personal experiences it can never be definitive, but we believe it is an honourable survey of current tastes and a credible indicator of the best places to eat around the globe.'
Our Manifesto
root & branch review of academies and voting system
Winners in 2013
The followers & demographic
the 50 Best Restaurants Lists
Press coverage valued at S$5 million +
* Maintain three-way balance between chefs/restaurateurs; food writers/critics; well-travelled gastronomes

* Change one-third of panel each year; and recruiting panelists who travel regularly

* Inform your voters of voter protocol, namely:

- to reiterate importance to voters of actually eating in restaurants that voting for

- for them to retain anonymity of membership of panel they must not tell restaurants they are Academy members!

- for voters not to discuss voting choices with each other or with you

- to ensure that the 50 Best brand is not used for press or promotional trips
Chairs’ Charter
Celebrating 11 years of
The World´s 50 Best Restaurants
In 2013, 48 out of 50 Chefs flew into London from all over the world
Events
Online
Facebook: from zero presence to over 71,000 Likes in 2 years

Twitter: From zero to over 40,000 followers in 2 years.

The launch of the first 50 Best Regional List
The List- countries covered
Bangladesh, Burma/Myanmar, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macao, Malaysia, Maldives, Micronesia, Nauru, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, Vietnam.
THE ACADEMY
Voting- Global Academy Review
The Voting
In 2012 Top 50 Chefs at 10 Downing Street
Regional Dinners around the world
Social Media
Welcome
A taste of
The World´s 50 Best Restaurants Awards 2013
How The 50 Best Restaurants List Began
The list is created from the votes of
over 900 food experts worldwide who form the Diners Club World´s 50 Best Restaurants Academy

David Cameron & 50 Best Chefs at 10 Downing Street
Regional Dinners
Academy Dinner
Awards Ceremony
Chefs'Lunch
Asia’s growing presence on
The World’s 50 Best Restaurants list
El Cellar De Can Roca
Diners Club World's 50 Best Restaurants Academy Chairs in Asia
The first List of
Asia's 50 Best Restaurants,
sponsored by S. Pellegrino, was launched on February 26, 2013 in Singapore.
Asia's 50 Best Events
Workshops
Academy Dinner
The Awards
Chefs' Lunch
42 out of 50 top chefs flew to Singapore from
across Asia
Our Partners
www.theworlds50best.com
Print
Social
Digital
Face to face
"There is no doubt The World's 50 Best Restaurants has changed the history of gastronomy. Today it is the most important event in world cuisine".

Ferran Adria, El Bulli, Spain
Asia's 50 Best Restaurants
Awards Partners
Total Advertising Value Equivalent (AVE) over £14.7 million**
Total PR Value over £44.3 million**
Total consumer reach of over 503 million***


*Not Including Broadcast Media
**Figures are for a monitoring period of six weeks from the date of the event
*** During press coverage period from April to May, 2013
Media Highlights
Global monitoring during a six week period
Top coverage countries = Singapore, Thailand, Japan
Media Highlights
Print - Annual Guide Books
Chef Workshops & forums
Leisa Tyler, Director
www.theworlds50best.com

www.worlds50best.asia

A dedicated website for each List
W
The new look website was launched on the day of The World's 50 Best Restaurant Awards 2013

Visits to the site during the awards night - 508,271
Total Page views 1,682,886
3 million unique visitors from 2012/2013
9.2 million page views from 2012/2013


S. E. Asia- North

Mason Florence
S.E. Asia - South

Leisa Tyler
Japan

Yomiko Inukai
HK/Macau/ Taiwan

Grant Thatcher
India/ C. Asia/ subcont.

Rashmi Vdai-singh
China/ Korea

Boris Yu
The Culinary Traveler Online Series
We trend globally on the night
Snapshot of social media consumer demographic
Print Publications
The website for The World’s 50 Best Restaurants is home of the official 50 Best Restaurants list which has millions of followers per year including chefs, restaurateurs, 'gastro tourists', world media and passionate consumers who visit the site in search of information and recommendations for the best and hottest
places to dine in around the world.

Through the site, International Tourism and Cultural commissions have a unique opportunity to sponsor a dedicated editorial feature, in association with The World’s 50 Best Restaurants and the award-winning editorial team at Restaurant magazine, that profiles the relevant country, city or region as a cultural and culinary destination.
In 2013, Asia was again well represented on The World's 50 Best Restaurants List
#20 - Narisawa, Tokyo, Japan
#22 - Nihonryori RyuGin, Tokyo, Japan
#32 - Nahm, Bankok, Thailand
#36 - Amber, Hong Kong, China
#38 - Restaurant Andre, Singapore
#39 - 8½ Otto e Mezzo Bombana, Hong Kong, China
#43 - Mr & Mrs Bund, Shanghai, China
The launch of the second
Regional List in 2013

Workshop Sponsor
The Chefs
Websites
Limited numbers printed
and in only English
Limited numbers printed and content in 3 languages: EN, CN, JP
Full transcript