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The States hotel

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by

Daan van den Wildenberg

on 13 June 2013

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Transcript of The States hotel

Table of contents
Concept
Marketing
Numbers
What if?
Conclusion
Concept
What if?

Conclusion

Manly, Australia
Well designed, classy hotel
Affordable
Non-branded
No star rating
Australian culture orientated

Numbers
- Sleep high, pay low -
Marketing
Booking.com
14% of all room sales

Lonely planet
Website

Investors investment
First year
Return on total Investment (ROI)
Return on owners Equity (ROE)
Stabilized year


Why would this hotel work in Australia?

-Wealth
-Politically stable

-Uninterrupted annual growth economy

-Workforce

-Tourism %
-Most important of all ....

Lower revenue
Higher occupancy
Demand for restaurant
Full transcript