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BP

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by

Debra Stone

on 6 December 2013

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Transcript of BP

Group BP
Clifton Burnham
Ley Ann Castillo
Tatiana Litisa
Audrey Mounts
Fengji Xiang
BP's Recent History
BP's Competitive
Force

BP's Competitors
Growth Strategies
Mergers and Acquisitions
- 1987 Sohio
Downward integration by giving more
refining capabilities and retail outlets

- 1998 Amoco
Horizontal integration that gave the company access to more reserves and fields

- 2000 ARCO and Burmah Oil (Castro)
Complementary products and downward integration

- 2002 Aral
Improved retail outlets in Europe
Joint Ventures and Partnerships
TNK-BNP/Rosneft
Indonesia (JV with local company)
China-works with CNOOC
South America-(JV) PAE
Africa-(JV)
Australia-PSA
BP Business Units
Upstream
- Exploration
Finding new sources of to renew resource base

- Development
Concerned with the pumping of the oil and safety of the wells

- Production
Transforming raw material into finished product


Issues to deal with
BP Business Units
International strategies
How BP is affected and resolves these issues
The History of BP’s Ethical Issues
Resources
Target Stakeholders
functions
- Fuels
Refineries
Marketing
Trading

- Lubricants
Oil lubricants

- Petrochemicals
Downstream-Product and service
Capabilities
Relationships with stakeholders
Employees: conducting annual surveys to monitor areas to be improved. Mutual character of relationship; they benefit from each other.

Government: consulting on environmental regulation, tax liabilities.


Communities: changes in number of jobs, road traffic. Tension in relationship due to negative media coverage, as a result of Gulf Coast catastrophe.

Customers: use of Facebook, You-tube, Twitter for feed backs. Relationships were negatively affected by oil spill accident. Some Americans still have unfavorable view of the company because of the disaster.

Shareholders: engagement through annual meetings. Communication through roadshows, one-on-one meetings.

Relationships with stakeholders
(cont'd)
Media: Online digital media, newspapers, journals. Media uses sensationalism to attract more viewers.

Environmental organizations: tension in relationship because of Gulf Coast catastrophe. The company has spent $42 billion in costs related to the spill.

Competitors: Exxon Mobil Corporation, Chevron Corporation, CITGO. Relationship based on aspects of competition: fighting for exploration and developmental rights.

Investors: relationship has mutual character, they benefit from each other.

Shareholders: engagement through annual meetings. Communication through roadshows, one-on-one meetings.

1. Joint ventures in Asia, Europe, Africa & Middle East, where BP is a significant manufacturer of petrochemicals
In Kerteh, Malaysia: BP PETRONAS  Acetyls Sdn Bhd (BPPA).
In Chongqing, China: Yangtze River Acetyls Company (YARACO). 
In Russia: TNK-BP, partnership with Rosneft
2. Power Plants in America
Cooper River
Decatur
Texas City
BP Oil Spill- Gulf of Mexico

Safety Violations in Washington

2005 Texas City Refinery Explosion

Prudhoe Bay Oilfield

Illegal Dumping of Hazardous Material down oil well shafts

North Slope Oil Spill (twice)

3. Gas and power energy trade through virtual centers across Northern Europe including the UK, Holland, France, Germany and Austria

Image was greatly damaged
- Roughly 40% of people today still
have a poor view of BP

How these issues were resolved:
- Implemented new safety
procedures
- Developed new protocols for
handling oil spills

How BP is Regulated
Image was greatly damaged
- Roughly 40% of people today still have a poor view of BP

How these issues were resolved:
- Implemented new safety procedures
Developed new protocols for handling oil spills

Oil Price Agencies
BSEE Federal Regulations
Health and safety regulations (OSHA)
HSSE managed through OMS
Land and operations Management
Reviewed and reported through Ernst & Young

BP’s Unions
- United Steelworkers
- Regulated by a 26-member international
executive board
Scarce Resources
Growing Population
Developments of Hybrid Cars
Most advance design and technology
Human Resources: Scientist and Technologies
High product quality
Internationally Competitive
Technical Capabilities
Safety and Risk Management Sustainability
Environmental Remediation
Attracting and Retaining skilled workers
Energy Security Enhancement
Merger with the Amoco corporation by 1998

At 2000, PL254, Havsule, awarded to BP in the 15th license round where the company got 5 licenses and 4 operatorships

At 2001, Tambar field started production. Valhall flank project approved. At 2002, Valhall South Flank Platform installed. At 2003, Valhall Water Injection platform installed. Valhall South Flank platform started production. Valhall North Flank platform installed.

At 2007, Valhall Re-Development project approved by the Sorting in June. New pipeline from Tambar to Ula installed and launched in July.
Royal Dutch Shell
Exxon Corporation
http://www.bp.com/en/global/corporate/about-bp/bp-and-technology/our-approach/our-locations.html
http://www.bp.com/en/global/corporate/about-bp/bp-and-technology/our-approach/our-people.html
http://www.bp.com/en/global/corporate/about-bp/bp-and-technology.html
Bargain power for supply

Bargain power for buyer

Threat for new entrants

Threat for substitute products
Full transcript