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MKT 370

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buzz aldren

on 7 March 2011

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Transcript of MKT 370

Work Experience Ted Golden Conclusion Four Peaks
MarketingV.P. Company Overview V.P. Responsiblities Heavy Competition

Saturated market
Difficulty entering new states
Constant need to differentiate
Larger companies such as Anheuser Busch entering craft beer market

Contributions to Success Compensation Company Overview Cont'd Prior experience
Rio Salado Brewing Co.
Coast Distributing Why Four Peaks? Great up and coming opportunity

Company culture


Favorite things about Four peaks
Free beer
Arizona icon
Staff Favorite aspects of his job
Building/maintaining relationships
Variety of work environments with knowledge gained from each “Ted is one of the most exciting people I have ever had the pleasure of working with. His ideas, energy, passion and ability with people make him extremely successful in whatever he does. I enjoyed my time working with Teddy and would be lucky to have someone of his abilities on my staff now.” March 6, 2009 “Ted is the guy you want to buy beer from. He is very honest and hard working and he poseses extensive knowledge in his area of expertise. If ever you are given the opprortunity to work with Ted you should take it. I enjoy working with him and his company!” March 5, 2009 Joshua T., General Manager, Four Peaks Brewing Co. worked with Ted at Four Peaks Brewing Company Dave W., Server, Bartender, Head Trainer, Oregano's Pizza Bistro was with another company when working with Ted at Four Peaks Brewing Company Daily

Beer traffic controller.
Which beers to produce,
Packaging: Kegs and Bottles
Forecasting sales.
Marketing: Signage, Sales brochures, Tap handle - Design, Advertisements etc.
Forcasting popular style in this market/climate. Annual

Planning new distribution facility
New packaging: Canned beers to ease transport
New Seasonals
Distribution in new 24oz Bottle for Bomber Line Marketing Obstacles Starting from the ground up

Grocery Stores: restocker, delivery, box boy
Restaurant industry: busser, server, bar tender, general manager
Saw industry from every angle


Good Relationships with suppliers
Attends Craft Beer Conferences
Meeting Industry Leaders History

One of Arizona’s most popular micro-breweries
Established in 1996
Historical building built in 1892
Tempe and Scottsdale locations
Distributes beers in stores and other restaurants in Arizona
Annual production is over 12,000 bbls “To craft exceptional beer and be able
to share it with good people.” The Regulars Sunbru
Arizona Peach Ale
Hop Knot IPA
8th Street Ale
Kilt Lifter
Oatmeal Stout
Seasonals Have had 27 seasonal beers to date
Popular beers often return
Pumpkin Porter
Winter Wobbler
Leroy Brown Drive and passion

Need the correct resources

Imperative to enjoy it Done anything Different Loves what he is doing
Past experiences = current successes
Learned to balance his skills
More Classes Challenges

Personal time and hobbies

Salary and commission

Low base salary for motivation

Bonuses on new businesses and renewals Seriously kids, read the fine print
Full transcript