Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Costar

The world for sports and betting
by

Alexander Fryba

on 14 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Costar

C-O-S-T-A-R
A method to help you structuring your business idea
Customer
Opportunity
Solution
Team
Advantage
Result
Give your idea a name ...
Consider if this name is ...
used for the project ... a "working title" ... or ...
used for the PRODUCT ... because then
You need to check
- trademarks
- Patents
- URLs
- Domain names
Summarize your idea in simple words
Use Maximum 3-4 sentences
- Do not use techncial terms
- Use a very easy understandable language
- Do not spend too much time and keep it simple
- Review this description at the end of your costar exercise
Focus on your customer ... he needs to pay our salaries :)
Who is the customer?
Is it Lotteries, Bookmakers, Media Companies?
Try to put yourself in the customer shoes and think of ...
- his needs
- how can you help him
- how can you solve his problems

And focus on the most important customers first!
This is the main target group ...
Opportunity ...
The more you understand the market,
the easier it will be to evaluate the
M A R K E T P O T E N T I A L
Analyse trends in the market
Technical trends
Social trends
Try to look into the future!
And don't forget about legal and licensing issues ...
Espcially in the Sportradar business areas these can be a show stopper ...
Solution ...
Make sure your solution is something
your customer REALLY WANTS !
Or even better REALLY NEEDS !!!
Describe your solution in a way,
that is easily understandable!

Your idea will be best understandable
if the SC really understands
and not only claim to understand :)

Whenever possible use Balsamiq, Fluidui or
other graphical tools
like POP!
T
E

A

M
The team is essential for the SUCCESS of your product
Try to define all roles that are needed to run your project
This could be ...
you cannot do everything by yourself
"Something even I have realized in the meanwhile!"
Finance
IT - Technology
Management
Sales
An experienced team will generate
ADDED VALUE
Customers already have many choices
What is the advantage of your solution
compared to what is already available in the market?
Think of products that are similar to your solution
Name the competitors that are already in this market segment
Describe and focus on USPs your solution can offer
Focus on USPs that are hard to copy and create a
long term competitive advantage of your product
Describe
- qualitative
- quantitative
RESULTS
Quantitative Results
refer to concrete figures
such as
- Market share %
- Turnover $$$$
- Profit $
Qualitative Results

describe other benefits
such as
- Customer Binding
- Public Image
Show the Amount of Earnings you are
going to generate with your solution
If you need investment
consider the ROI
- Complete your COSTAR by defining the next steps.
- Consider what must be done in the next phase to advance your idea.
- Define milestones.
REVIEW YOUR INITIAL DESCRIPTION
THANKS - for your attention and now let's do some exercise!
... Before your eyes get wucky from all this yellow moving up and down :)
Full transcript