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Fear in Substance Abuse Treatment
Transcript of Fear in Substance Abuse Treatment
Methamphetamine Commercials and Ads
By: Emily Dalton
"Drug Free World: Substance & Alcohol Abuse, Education & Prevention." Drug Free World: Substance & Alcohol Abuse, Education & Prevention. N.p., n.d. Web. 08 Oct. 2013.
Fear of the Truth
In the corners of all the photos it says find out the truth. Having this message lets people inference that the truth about these drugs is not as positive as the idea spread around in school. On the side of the photo there are also a lot of recent facts. By saying things such as "drugs are basically poison" scares young adults into staying away from something so blatantly detrimental.
Visual Distortion and Specifically used Fonts.
This image creates fear because there is blood and an unconscious girl with people giving here medical attention.
The capitol letters attract your attention to read what it says. And it is in a font that is different and even the font creates a feeling of uneasiness.
In the picture, there are side notes that say something like "METH NOT EVEN ONCE". That infers that because this girl took meth once, this is where it got her.
This picture is used to scare everyone from taking Methamphetamine. Showing that this girl almost died because she took meth scares people to not take meth even if they are tempted. Because they can then see that it gets them in a worse place then they were to start with.
The photos on this ad are meant to shock people into not taking drugs or to stop taking drugs. The ad achieves this by depicting people ruined by the effects of drugs and showing the negative, but true reality of a drug dependent world. These almost scary images are mainly targeted at the young adult age group to try and prevent drug experimentation. This ad is usually effective because it scares people into not trying to take drugs because they don't want to be like "that one guy".
By using strange colors and fonts to represent how each drug makes you feel, this ad is meant to change your perspective. It is there to show an audience the most likely feeling experience of each drug. This is used to scare people because they might be put off or scared of being out of control just from making a visual description of each of the drugs. The more common drugs such as meth have scarier images to try and lessen the amount of future meth use.
Overall this ad was created to scare people into finding the truth about drugs. The visual display creates a connection in most brains that says don't do drugs. It used the weird colors and the font to grab your attention. It also uses solid facts instead of using a bunch of scare adjectives that aren't usually taken seriously. This ad is meant to treat young adults as if taking drugs is their choice but that it is the wrong one. The truth is much more powerful in fear than any false propaganda.
The article uses a seemingly simple image of a medicine cabinet. By using an image that's easily recognizable for most people (considering it's something that most people come across on a daily basis) it puts emphasis on the issue of these drugs being a common item. It stresses that the drugs are easily obtainable, and something that most people even keep readily available in their own homes.
Specific Font Size
By capitalizing the 'A' in the beginning of the article, it stands out. The capital A automatically draws the reader's eye to the beginning of the article. This essentially begs the reader to start from the beginning and pursue reading the article.
Intriguingly Disturbing Title
By starting out the article with a strong title, it only makes the reader want to read the entire article even more. By saying "Is this where your teen goes..." the title is clearly directed to parents, and is intended to pull or nag at their parenting instincts. The title makes parents and other readers afraid that their child is involved with taking drugs, let alone taking drugs that they have mistakenly make readily available to their own children, by keeping them in easily accessible locations throughout their house. By asking a question, it directly refers to and correlates with the image, that is also used to induce fear and worry.
The main goal of this article is to use
fear and play with the maternal/paternal instincts of parents when it comes to the terrifying reality that their very own child may be involved with using drugs for recreational purposes. By clearly pointing out that teenagers are quite possible going to somewhere as simple as the family medicinal cabinet in order to find pleasure and enjoyment through the use and consumption of prescription medications, its almost as if the goal is to make parents feel slightly guilty and responsible for their teen's drug use. Fear is used to strike parents of drug using teens with a frightening reality. It motivates parents to become more aware of their medication, and the purposes their children are using them for. It causes parents to think more about drugs when it comes to their children, and to begin monitoring their children's recreational activities.