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Visual Merchandiser

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by

Ashley Gallagher

on 7 December 2012

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Transcript of Visual Merchandiser

VISUAL MERCHANDISING Career Found in: RETAIL Often referred to as a silent salesperson, a visual merchandiser :
DESIGNS
DEVELOPS
CREATES
INSTALLS
merchandise displays that enhance the ambiance or atmosphere of the store and reflects the company style. Level Entry Position: A SALES ASSOCIATE Bianca K, a sales associate of Urban Outfitters in Miami Florida, said her store receives handbooks from the corporation with suggestions of what the store should look like. Based on these instructions Bianca and other sales associates create a store display. Bianca and her coworkers implement the design of a visual merchandiser as many sales associates of large companies do. ABILITIES AND SKILLS REQUIRED _____________________________________________ 1. Sense of style
2. Interpersonal skills
3. Communication skills
4. Practical problem solving skills
5. Understanding of business
6. Understanding of the stores culture/aesthetics
7. Strong leadership/motivation skills Attract customers with vivid store displays
Display all items on the sales floor in accordance with visual standards of company to maximize sales
Keep up to date on product information regarding fits, fabrics, sizes and current season trends
Interpret photos sent from the pilot store and adapt them to their designated store.
Train and work closely with other members of staff
Follow all company policies and procedures
Create a sensory experience that appeals to customers and stays true to the store culture
Collaborate with Store merchandiser- aiding in innovative and timely execution
Partner with the Store Manager and District Merchandising Manager to analyze business needs weekly and set the highest standard possible for visual excellence CAREER PATH: Manager of Visual Merchandising AVERAGE $ALARY: 26k-78k =================== PROS AND CONS OF A VISUAL MERCHANDISING CAREER PROS: 1. Ability to travel
2. Flexible hours
3. Creative, but commercial career
4. Hands-on
5. Active
6. Open-minded environment CONS: 1. Probable overnight and weekend shifts
2. Probable injury
3. Low starting income
4. Harsh/critical environment
5. Busy/hectic schedule “Our established ability to understand our customers and connect with them on an emotional level. The reason for this success is that our brands — Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN — are both compelling and distinct. Each brand chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. In the retail brands we design innovative stores that resonate with the target audience; offer an eclectic mix of merchandise in which hard and soft goods are cross merchandised; and construct unique product displays that incorporate found objects into creative selling vignettes. The emphasis is on creativity. Our goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy.” -Urban Outfitters, Inc. MISSION STATEMENT Is a great company to work for as a visual merchandiser. URBAN OUTFITTERS INC Urban: “offering an eclectic mix of merchandise. We stock our stores with what we love, calling on our — and our customer's — interest in contemporary art, music and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience for the educated, urban-minded individual in the 18 to 30 year-old range."- URBN Anthropologie: "Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative merchandising, customer eccentricity and a curated array of products come together to create an unimagined experience.
Anthropologie products are an expression of our customer's appreciation for artfulness and good design. To that end, our buyers and designers travel the world to uncover special products and to collaborate with talented artisans. Our assortment includes clothing, accessories, shoes, beauty, home furnishings, found objects, gifts and décor that exhibit influences ranging from vintage to global."-URBN 1. Granger, Michele. Fashion: The Industry and Its Careers. New York: Fairchild Publications, 2007. Print. 1 8. Experience in retail management, sales, visuals, trend forecasting, fashion styling, or a background in Fine Arts or Design
9. Innovative and timely project execution
10. Multitasking skills
11. Knowledge of colors, patterns, textures
12. An interest/background in art/pop culture
13. Passion, creativity, imagination
14. Ability to do manual labor (lift heavy objects) 1. Yates, Julia. Fashion Careers Guidebook. London: & C Black, 2011. Print.
2. Granger, Michele. Fashion: The Industry and Its Careers. New York: Fairchild Publications, 2007. Print.
3. "ZARA Seeking Visual Merchandiser (Men's Dept.) for LA! Job in Los Angeles, California US." ZARA Seeking Visual Merchandiser (Men's Dept.) for LA! Job in Los Angeles, California US. N.p., n.d. Web. 30 Nov. 2012. <http://jobview.monster.com/getjob.aspx?JobID=115760399>. Receive inventory
Deal with Loss Prevention
Provide highest level of care to customers
Maintain a fully stocked sales floor
Organize the stockroom in an orderly fashion when necessary
Participate in seasonal store inventories
Maintain orderly and clean fitting rooms at all times by quickly returning merchandise to floor
Manage the store environment keeping it safe, clean and organized Visual Merchandiser Sales Associate 1. Yates, Julia. Fashion Careers Guidebook. London: & C Black, 2011. Print.
2. Granger, Michele. Fashion: The Industry and Its Careers. New York: Fairchild Publications, 2007. Print.
3. Kira Gagliardi, Visual Merchandiser assitant for Macy's, personal interview. 1. "Visual Merchandiser Salary | Glassdoor." Glassdoor. N.p., n.d. Web. 30 Nov. 2012. <http://www.glassdoor.com/Salaries/visual-merchandiser-salary-SRCH_KO0,19.htm>. Sales Associate Visual Merchandising Associate

1. "Visual Merchandising Careers." LIM College. N.p., n.d. Web. 30 Nov. 2012. <http://www.limcollege.edu/career-services/2269.aspx>. Director of marketing and visual merchandising Regional Visual Manager 2. "Visual Merchandiser Jobs in New York | Glassdoor." Glassdoor. N.p., n.d. Web. 30 Nov. 2012. <http://www.glassdoor.com/Job/new-york-visual-merchandiser-jobs-SRCH_IL.0,8_IC1132348_KO9,28.htm>. Visual Merchandising Creative Manager 1. Kira Gagliardi, Visual Merchandiser assitant for Macy's, personal interview. Financial Performance: 1. Urban Outfitters 10K annual report
Aeropostale 10K annual Report
Bebe 10K annual Report
Hoover.com Benefits of working for Urban Inc If you would like to pursue a career in Visual Merchandising it is beneficial to build a portfolio of work including photographs for local merchants, school projects, or internships for visual merchandising. Employee discount:
40% off of regular priced apparel, accessories, and shoes in store and online
Exceptions:
25% off of Anthropologie estate jewelry
25% off of BHLDN merchandise
25% off of all regular priced home/apartment merchandise, some personal care products and Anthropologie infant/child, Terrain hard goods, home products, food pantry products, cut flowers and plants.
20% off at the Terrain café for employees and one guest. Excludes alcoholic beverages and the purchase of gift cards. Eligible Users discount:
25% off of all regular priced merchandise in stores and online.
25% off of Terrain hard goods, home products, food pantry products, cut flowers and plants in stores only.
During Employee Appreciation periods, eligible users may receive 40% off all regularly priced and redlined sale merchandise. Key Duties and Responsibilities Urban Outfitters Handbook

Visual merchandising offers an infinite amount of opportunities to be creative and express oneself. For anyone scared of spending their life behind a desk, fear not. Visual merchandising not only offers opportunity for growth and advancement, but also allows you to be artistic and expressive. District Visual Merchandiser
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