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Digital Culture & Public Policy

"Can Openness Nurture a Global Movement"? A narrative about the Brazilian Ministry of Culture experience of implementing public policies on digital culture - Taichung Soft Power Forum, Taiwan, 20-21 May 2015

Jose Murilo

on 20 May 2015

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Transcript of Digital Culture & Public Policy

Gilberto Gil, the hacker minister
(2003 a 2008)
RedeComep (Recife)
Gil's Digital
PC em Ipiaú (PI)
Orquestra Tainã (Campinas)
Escola Pernambucana de Circo
Digital Archives and Collections
Digital Culture & Public Policy
Taichung Soft Power Forum
Taiwan, 20-21 May 2015
Thank You!

José Murilo
Digital Culture Coordinator
Secretariat for Cultural Policy
Ministry of Culture - Brasil

twitter: @josemurilo
Digital Culture
as a
Culture of Use
Institutional embrace and integration of many digital possibilities for interacting with users.

Free software
Alternative Intellectual Property Licensing (Creative Commons)
Technology Assimilation by Cultural Activists
The vision was to enable the cultural groups to digitize their creativity and publish it online under alternative licenses. The project mixes three things:

free software;

expanded options for copyright;

awareness that technological literacy in the general populace is the social dynamic that promotes cultural creativity in the digital age.
“(...) quanto mais um regime político, uma cultura, uma reforma econômica ou um estilo de organização tem afinidade com o adensamento das interconexões, mais sobreviverá e brilhará no ambiente contemporâneo”

Pierre Lévy
1st Open Social Network
Launched by a Government
Collaborative construction of the #Marco Civil da Internet
Monitoring the Goals of the Culture National Plan(PNC)
the quality
of being open
the 'amplification' of
the concept of culture
(not a capital C)
2003 - Creation of the Secretariat for Cultural Identity and Diversity at the Ministry of Culture

2005 - Convention on the Protection and Promotion of the Diversity of Cultural Expressions

2006 - Brazilian Senate approved the UNESCO Convention on the Diversity of Cultural Expressions

2010 - Opening of the first public call for programs and projects to be financed with funds from the International Fund for Cultural Diversity
“culture in 3 dimensions”:

the SYMBOLIC dimension, reflected in the values, beliefs and practices that shape human expression;

the CIVIC dimension, which requires that cultural rights are included in the scope of human rights and, as such, should be considered a foundation for the design of cultural policies; and

the ECONOMIC dimension, comprehending that culture is a strategic and dynamic element in the economy of a country, generating jobs and wealth in an environment that increasingly values information, creativity and knowledge.
WordPress as a CMS - Blogs for promotion of Web 2.0 logic in public institutions

ChatCast for interactive streaming of events

Xemelê community at Public Software Portal

Affirming the founding principle of the free software world, "release early, release often"
SNIIC - National System for Cultural Information and Indicators
Law nº 12.343/2010
"Open Data and Citizen Participation"
social network features
system architecture designed to deal with ''reputation management" ("Cultural ID")
"data crowdsourcing"
strong commitment to open protocols and standards (open data / open government / government as platform)
RAC - Cultural Open Registry
National Collaborative Cultural Mapping
The first governmental experience

spaces / places
professions and citizen roles
activities and performance

Auto-declaration (Dec. 5051/2004):
essential element for self identification

Identity Management:
Cultural ID

Apps and Services for:
Distributed System Architecture
Blog Platform
Social network key features
Digital Identity management (Cultural ID)
Governance for distributed software development
Apps and services based on open APIs
Emphasis on local client demand
Flexibility for data collection interfaces (Collaborative Cartography)
Single all-purpose ID for users. The authentication server recognizes this digital identity for all of the systems of MinC.

OpenID 2.0 protocol using Django framework and the python-openID library

provides the ID and authenticates the user ~ distributed systems checks Cultural ID server to authenticate users in it's own environment

support for customized user data fields like 'CPF' (similar to social security n#) and 'occupation', through the OpenID Attribute Exchange 1.0 extension
Cultural ID
Hacker Meeting
São Paulo City - Cultural Maps
Rio Grande do Sul State - Login Cidadão
MinC - SNIIC - typology / identity
TIM Institute (Brazilian telecom operator) - institutional support
18 and 19/09/2014
The State innovates and tests arrangements in order to evolve and firm its actual mandate in the digital era (the 'Partner State');

Constantly searching for more effective ways to promote interaction and best serve the interests of diverse actors and its clients;

Promoting cultural changes that truly empower the citizen-client to be response-able in relationship with the new actors of the digital era (public officials, networks, providers of services and goods, etc.)
Government as Platform
Cultura Digital do MinC
- o caminho da institucionalização
   . 2004 / 2008 - Ger. de Informações Estratégicas
   . 2009 / 2011 - Cultura Digital (Marca Fantasia)
   . 2012 / 2014 - Coord.Geral de cultura Digital-SPC
   . 2015 - ??
#RedeLabs Program
The Initiative: “Fostering innovations to improve production, distribution and consumption of cultural goods"

Gather, Consolidate and Extend:
Review the lessons learned from the Cultural Hosposts and past initiatives

Go foward with:
new multipurpose customizable experimental laboratories
new forms of conviviality and interaction,
new forms of organization and production that emerge from and reflect local realities.
integrar, via rede, os diversos projetos que envolvem espaços de inovação, experimentação e formação no âmbito das políticas públicas de cultura, aqui chamados 'laboratórios'.
Pontos de Cultura (SCDC),
Núcleos de Produção Digital (SAV),
Laboratórios de Arte e Cultura Digital (SPC),
LabCeus - medialabs dos CEUs das Artes,
Incubadoras Criativas (SEC)
espaços de formação em ótimas condições de compartilhar recursos e conhecimentos.
Programa #RedeLabs

Meta 43 do Plano Nacional de Cultura

“100% das Unidades da Federação (UF) com um núcleo de produção digital audiovisual e um núcleo de arte tecnológica e inovação”.

Atuação de representantes das Secretarias participantes na Reunião de Revisão da Meta 43, sugerindo nova redação:

“100% das Unidades da Federação (UFs) com um Núcleo de Produção Digital audiovisual, um Laboratório de Arte e Cultura Digital, e um Núcleo de Empreendedorismo e Inovação implementados e funcionando de forma integrada”.

The Initiative: Integrated Program for the Digitization and Publishing of Cultural Collections (GLAM)

The Goal: Digitize, Integrate and Publish the collections of Archives, Libraries and Museums
draw forth an operating model that promotes resources sharing:
technological infrastructure (availability of platforms and data storage)
specialized human resources for the digitization, cataloging and publishing of content.

This model evolves organically toward an emerging National Policy for Cultural Collections
AfroDigital Project
Public Call "Preservation and Access to Afro-Brazilian Heritage Assets" was released on 12.20.2013 - Ministry of Culture, UFPE, RNP

Initial investment of R$ 1.7 million, selection of projects that collect, rescue, recover, maintain and provide public access in digital media.

The focus is on collections of scientific and cultural interest of Afro-Brazilian heritage, aiming to expand their availability and accessibility for researchers and civil society.

Maximizing opportunities for generating new knowledge from these collections is a fundamental object of this initiative.
Digitization as a Social Process (not a specialized, institutional one)
This concept emphasizes the central role that web users in their various levels of technical expertise, come to play in the process of classifying (cataloguing), contextualizing and promoting visibility of digital collections available on the Internet.

in the 21 century, the production of contextual information about the contents circulating in the digital environment takes place in networked flows and conversations

for such a process to occur in a public and organized way, standards, methodologies and platforms should incorporate this capability in their architecture.
Seminario / Oficina Afro-Digital
Evento com a participação de representantes dos projetos selecionados no âmbito do edital
Oficinas com atividades para articular e sintonizar o processo de digitalização, catalogação e publicação das coleções e acervos envolvidos nos projetos.
Na dimensão técnica, o encontro objetiva desenhar um modelo de desenvolvimento de padrões
Interoperabilidade entre os diversos repositórios digitais, em diferentes formatos (textual, iconográfico, áudio, vídeo, objeto 3D)
Compatibilização dos diferentes modelos de catalogação
Desenvolvimento dos vocabulários e ontologias (dados interligados / linked data).
The Platform Challenge
It seems to me that the true beauty of what we have been doing does not lie in the details of what we have developed but in the way that each “solution” seems to provoke a new set challenges that drive us toward an expansion of our understanding of digital culture and where it needs to go next.

Let me offer two examples:
1st Open Social Network launched by government was Humaniza SUS
The Brazilian Experience
(Can Openness Nurture a Global Movement?)
SYNTHESIS ~ promote the cultural rights of citizens, give support to and defend the freedom of artists, while maintaining full support for the economy and institutions of culture and the arts.
Cultural Hotspots:
Development of Tech Tools for
Interactivity / Open Dialogue
1) As we faced the task of collecting, integrating and making accessible content on the Afro-Brazilian Heritage theme we discovered that much content is locked into the specialized networks understood only by archival specialists and/or much is buried deep in the silos of the Internet behemoths.

How do we make this content generally accessible and also operable across the platforms of different archival contexts, specialized protocols, and different systems of storage?
The Platform Challenge (the rescue)
We should soon complete a comparative study between the free software for collections management

The challenge is to expand the open collaboration spaces and social interaction without losing the good resources and scale powers of previous experiences.

From this stage of the research it has become clear that WordPress (our old and good friend) is a very strong candidate to win the Platform Challenge.

Its a powerful combination of: (1) a huge, vibrant and global free software community of users and developers, (2) easiness to find good developers in the market, (3) a mature environment built through several years encouraging open collaboration on the Web.
The Goal of #RedeLabs
Connect and network the initiatives and innovations evolving in separate laboratories into something larger that might truly and practically give meaning and purpose to the meme “Digital Culture”

To facilitate and serve such a vision is the mission of #RedeLabs.
Second, a simple program of promoting photographs of the Brazilian indigenous culture heritage provoked content censorship from one of the giants.

We realized that we must face the reality that both global search and social network architecture are dominated by an almost complete monopoly. How do we guarantee useful access for all?
The Network Challenge
These difficult moments defined our most recent challenge which is to search and research and innovate for a public platform and set of protocols that further expand general accessibility and usability across the full range of users and clients.

We have begun this research.

Please stay tuned.
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