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ADVERTISING

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by

Barkha Bhatia

on 7 February 2016

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Transcript of ADVERTISING

Thank You!
Commnly Used media for Juices
General Survey on Media
Commonly used Appeals:
1.Perfomance Appeal
2.Youth Appeal
3.Musical Appeal
4.Romance Appeal
5.Sex Appeal
6.Play on Words Appeal
7.Bandwagon Appeal
8.Humor Appeal
9.Emotional Appeal
10.Plain Appeal
Subtitle
Product Line: Juices
Appeal Survey:
ADVERTISING
WHAT IS ADVERTISING?
The Advertising Association defines advertising as “identifiable paid for communication in the media, which aim to persuade, inform or sell”.
5 M's of Marketing:
AIDA Concept of Market
Different Types of media Used for Advertising:
1.Newspaper
2.Magazines
3.Online Advertisements
4.Radio
5. Direct Mail,Catlouges, Leaflets
6.Outdoor and Transit (billboards)
7.Television
Different types of Appeals:
1.Emotional Appeal
2.Social Appeal
3.Rational Appeal
4.Sensivity Appeal
5.Masculine/Feminine Appeal
6.Humor Appeal
7.Bandwagon Appeal
8.Play on Words Appeal
9.Plain Appeal
10.Fear appeal
11.Romance Appeal
Juice is a liquid (drink) that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood.
It is commonly consumed as a beverage or used as an ingredient or flavoring in foods. It is also a common practice to mix juices of different fruits/vegetables.
Television Advertisements
Magazine Advertisements
Billboard Advertisements
Online Advertisements
Conclusion:
The creativity and attractiveness of an advertisement overrules the quality of the product for this product.
These consumers of juices consider Television as the most convenient way of marketing their product and Internet is the most inconvenient way of advertising.
The most preferred appeal is Taste appeal followed by emotional and performance appeal.
DAGMAR
A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym:
Defining
Advertising Goals for
Measured
Advertising
Results.
The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met.

Specific Advertisement
General Advertisement
Full transcript