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Transcript of ADVERTISING
Commnly Used media for Juices
General Survey on Media
Commonly used Appeals:
6.Play on Words Appeal
Product Line: Juices
WHAT IS ADVERTISING?
The Advertising Association defines advertising as “identifiable paid for communication in the media, which aim to persuade, inform or sell”.
5 M's of Marketing:
AIDA Concept of Market
Different Types of media Used for Advertising:
5. Direct Mail,Catlouges, Leaflets
6.Outdoor and Transit (billboards)
Different types of Appeals:
8.Play on Words Appeal
Juice is a liquid (drink) that is naturally contained in fruit and vegetables. It can also refer to liquids that are flavored with these or other biological food sources such as meat and seafood.
It is commonly consumed as a beverage or used as an ingredient or flavoring in foods. It is also a common practice to mix juices of different fruits/vegetables.
The creativity and attractiveness of an advertisement overrules the quality of the product for this product.
These consumers of juices consider Television as the most convenient way of marketing their product and Internet is the most inconvenient way of advertising.
The most preferred appeal is Taste appeal followed by emotional and performance appeal.
A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym:
Advertising Goals for
The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met.