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IDPE: Social Media Content Strategy and Planning

IDPE, June 2013
by

Tracy Playle

on 17 July 2013

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Transcript of IDPE: Social Media Content Strategy and Planning

Social Media
Content Strategy & Planning
#IDPE13
Tracy Playle
tracy@picklejarcommunications.com
@tracyplayle
RAIL SAFETY
750,000 views
45,000,000 views
Can we be
FUNNY?
WHAT WORKS?
Twists conventions
Adjusts norms
Violates the familiar
Familiar but absurd
An uncomfortable "truth"
CONTENT STRATEGY
CORE STRATEGY
CONTENT COMPONENTS
PEOPLE COMPONENTS
SUBSTANCE
WORKFLOW
GOVERNANCE
STRUCTURE
YOU DON'T HAVE TO CREATE IT ALL...
OWNED
CONTENT
THIRD PARTY
CONTENT
USER GENERATED
CONTENT
Original
Archived
Commissioned
Licensed
Curated
Aggregated
Prompted UGC
Unprompted UGC
tracy@picklejarcommunications.com
@tracyplayle
THANK YOU
Full transcript