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Gamification Network (Bath)
Transcript of Gamification Network (Bath)
Internet technology focus
70+ projects to date
Business and Management focus
International ‘blue chip’ clients
Strong US & European track record
Established in 2002
Based at Serious Games Institute
Laws of Learning
how people learn and what conditions help them to learn better
1. Law of
4. Law of
2. Law of
5. Law of
3. Law of
6. Law of
we must be mentally ready & motivated to learn; interest is crucial.
practice, repitition and feedback; exercising the brain.
learning should be associated with positive emotions as they encourage us to repeat
heightens our perceptions and focuses attention; more likely to remember.
first thing we learn makes the strongest impression.
learning degrades over time, easier to remember more recent events.
The Greater Good?
In 2 years
of top 2000 organisations will
be using gamified systems
Not all serious games were created equally
Stock market listed e-learning company
£2 million turnover
Strategic Acquisitions of new media companies
50% of the US
workforce are disengaged
Learning should not be an isolated event!
Don't start with games
Model of Continous Learning
Instructional Design Manager
Who I am
Who I work for
What we do
Why we/I do it
Where are we going?
Just In Time
Serious Games are not
content delivery mechanisms
Talk to someone who knows about games
Understand your audience (not just your manager)
Do your research; what are other organisations doing
Be prepared to task a risk; he who dares wins
Use/consult a Serious Game Developer
Connect Socially; Twitter, LinkedIn, Blogs, Forums
Remember when you went to
work and they had all the IT?