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Copy of Apple Culture and Leadership

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Mohammed Ali M W

on 23 December 2014

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Transcript of Copy of Apple Culture and Leadership

Created by Gerry Johnson and Kevan Scholes in 1992.
Helps to identify an organization's culture.
Supports in linking corporate culture and strategy.
There are 6 elements to this model.
Secretive company
Apple employees are spoiled and over paid
Wednesday, December 10, 2014
Apple Inc
Q2 - Identify the key features
of Apple’s culture which may
have contributed to its
success. Compare and
contrast the management and leadership styles of Steve Jobs and Tim Cook his
‘Disclosed’ on it
Confidentiality agreements
Small but perfect product range
Rituals and Routines
Organizational Structure
Control Systems
Power Structure
Jobs Vs Cook
Transitional Leadership Model
Intellectual Stimulation
Individualized Consideration
Idealized Influence
Thanks for listening!
Inspirational Motivation
Information about the company is controlled firmly and kept confidential.
Apple promotes creativity to employees, talented people with passion for excellence, proud to be a part of Apple.
Fitting into Apples culture means fitting into there control system.
Imperfection is unforgivable, accountability is strictly enforced, smalls teams for tasks.
Apple does not have an official organization chart
Apples structure is flat and simple
Radiates around the CEO
15 senior vices presidents and 31 vice presidents overseeing main functions.
The CEO can only be two levels away from any operations.

Based around confidentiality
Most business functions involve the CEO. Apple is probably the only company where design reports directly to the CEO .

Small teams are responsible for crucial tasks. Below is a transcript of part of an interview in which Jobs compared Apple to a start-up company.
Previous colleague called Guy Kawasaki described working for jobs as scary but exciting.
He would tell you your work; ideas and your existence are worthless.
Watching him crucify people made you want to work harder and longer hours.
Management style in Apple is very strict and aggressive, especially under Steve jobs.
Threat being fired kept employees focused.
Tim Cook is more relaxed as CEO.
Although he promised to keep Apples culture the same he is not as involved in operations as was.
Apple Inc.
Hard to identify who is the better leader between because of many factors
Durations of when they were CEO and the company status at the time
Transitional Leadership Model
Transformational leadership is a type of leadership style that can inspire positive changes in those who follow.
Transformational leaders are generally energetic, enthusiastic, and passionate. Not only are these leaders concerned and involved in the process; they are also focused on helping every member of the group succeed as well .
Also known as the 4 I's.
Leadership expert James McGregor Burns introduced the concept of transformational leadership in his 1978 book, "Leadership."
Steve Jobs
Leader who encouraged freedom of creativity
Success of his company was based around innovation and thinking outside the box so imagination was a trait Jobs admired.
According to a past colleague of jobs he had a passionate but combustive personality (Apple Ice, 2006)
This motivated staff but some critics believed it was out of fear
“My job is not to be easy on people. My job is to motivate people”
Tim Cooks
Tim Cook was an established CEO and Steve Jobs was a start-up CEO
Jobs started from the bottom which forced him to be more involved
Tim encourages creativity by hiring the right people for the Job and trusting them to get the job done.

Jobs created a very secretive company so communication and the movement of information between different levels was very difficult
but Jobs made sure he was always involved in each area of the companies functions.
Apple is probably the only company where design decisions report directly to the CEO.
Tim Cook stayed strong in keeping the culture of Apple the same.
“Lower-level employees praise Mr. Cook's approachability and intellect.
But some say he is less hands on in developing products such as the iWatch .
Mr. Cook is less involved in product engineering for the watch, and has instead delegated duties to others.
Jobs has always had a clear vision with apple and forced his vision passion and culture into everyone around him.
Before hiring someone, “How do you fit into our culture?”
Also Jobs was quoted saying “If you don’t show our vision…then get out”.
Tim vision is clear and he aims to continue to keep Apple the most innovative company in the world by entering into new areas in technology such as TV, iOS7, wearable tech and dominate the smartphone wars.
He made good on his promise with the acquisition of Beats Music and Beats Electronics for $3 million.
Jobs was idolized around the world, not only people associated with apple. Recieved many awards, such as:
Job’s was awarded the National Medal of Technology by President Ronald Reagan in 1984
Jefferson Award for Public Service
November 27, 2007, Jobs named the most powerful person in business by Fortune magazine.
December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame.
November 5, 2009, Jobs named the CEO of the decade by Fortune magazine
In September 2011, Jobs was ranked No.17 on Forbes: The World's Most Powerful People.
In December 2010, the Financial Times named Jobs its person of the year for 2010.
Tim Cook has not been awarded as much.
Tim has received fewer awards such as the Lifetime Achievement Award from Auburn University
His respect more comes from inside the company.
Tim has been working for Apple for more than 15 years alongside Jobs where he was admired and respected which is why he was first choice to take over as CEO when Jobs stepped down.
Innovation along with the secretive, low product line passionate but yet brutal culture of Apple has brought them a lot of success, market share profit.
It’s unfair to compare Jobs and cooks because there two different leaders which different roles. Jobs were a start-up CEO and Cook is an established CEO and these roles are different and sometimes require different strategies, tactics and leadership skills.
Full transcript