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Transcript of Sales-Marketing Blueprint
Surveys= customer queries, survey initiatives
Product Sales= costumer conversion to service, purchase of derivative product
Product Sales= to existing clients, referrals, new clients THE MEANS TO DISSEMINATE THE MESSAGE
Public Relations SALES FUNNEL
Prospecting = identifying potential clients through marketing pipeline and cold calling
Qualifying = learning identity, role, and needs, eliminating non potential clients
Selling = converting potential clients into new clients through services and product sales Prospecting Trade Shows Events Surveys External Lists Cold Calls Referrals Qualifying LEADS PROSPECTS SALES TARGETS SALES New Clients Lead generating produces prospects Prospects are then qualified to identify
and confirm needs for your product and service Sales targets are closed, or, converted into clients who purchase your product NEW BUSINESS CAVIAT: A CONSTANT SUPPLY OF NEW CLIENTS REQUIRES A CONSTANT SUPPLY OF LEADS. YOU CAN'T RELY ON REFERRALS ALONE, OR 'NETWORK' RELATED SELLING ALONE. COLD CALLING IS A NECESSITY Events Surveys Social Media
Public Relations The means of dissemination Initiatives Launch Material Products Services Audience New Clients
Increased revenue In tandem with sales, this builds audience; increasing revenue and winning new clients Web and PR collateral are used to promote initiatives to launch new products and services Referrals New Clients Email, Website, Newsletter Existing Clients How many referrals do I need to achieve my goal by word of mouth? What do they want? What are they buying? How can I get them to buy and refer? What is my sales goal? Word of Mouth