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BATMAN Franchise case study

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by

Nicole Liu

on 16 December 2013

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Transcript of BATMAN Franchise case study

BAT
MAN

Theatrical
Radio
Direct-to-video
Television
Live Action
Newspaper
Animated
Books
Foreign Comics
Novelty Singles
Video Games
Musical Theatre
Toys
Theme Park
1993
1995
1997
1992
1989
1993: BATMEN:MASK OF THE PHANTASM
The third installment by Warner Bros., Batman: Mask of the Phantasm(animated) opened on Christmas Day 1993 in the United States in 1,506 theaters, accumulating $1,189,975 over its opening weekend. The film went on to gross
$5,617,391
in the domestic total box office intake. The filmmakers blamed Warner Bros. for the unsuccessful marketing campaign.

1995: BATMAN FOREVER
2005: BATMAN BEGINS
Batman Begins opened on June 17, 2005 in the United States and Canada in 3,858 theaters, including 55 IMAX theaters. The film ranked at the top in its opening weekend, accumulating $48,745,440. The audience's demographic was 57 percent male and 54 percent people over the age of 25.

Batman Begins went on to gross $205,343,774 in North America and had a worldwide total of
$372,710,015.
Average $12,634 per theater in its opening weekend. It was released in more theaters, but sold fewer tickets than the other previous Batman movies, with the exception of Batman & Robin. Batman Begins was the eighth-highest grossing film of 2005 in the US.
Peters rushed the first film trailer that played in thousands of theaters during Christmas. It was simply an assemblage of scenes without music, but happened to create enormous anticipation for the film.

DC Comics
allowed screenwriter Sam Hamm to write his own comic book miniseries. Hamm's stories were collected in the graphic novel Batman: Blind Justice (ISBN 978-1563890475).

In the months pre-dating Batman's release in June 1989, a popular culture phenomenon rose known as "Batmania".Over
$750 million
worth of merchandise was sold.
Merchandise
2005
2008
2012
Sony
released the serial(1943) on DVD in October 2005 in an unedited version, with the exception of Chapter 2.
Produced by Warner Bros., the filming took place at
Pinewood Studios
from October 1988 to January 1989. The budget escalated from $30 million to $48 million, while the 1988 Writers Guild of America strike forced Hamm to drop out.

Batman was a critical and financial success, earning over
$400 million
in box office totals. The film received several Saturn Award nominations and a Golden Globe nomination, and won an Academy Award.

It also inspired the equally successful Batman: The Animated Series, paving the way for the DC animated universe, and has influenced Hollywood's modern marketing and development techniques of the superhero film genre.
Theatrical
Theatrical
1989: BATMAN
1992: BATMAN RETURNS
1997: BATMAN AND ROBIN
2008: THE DARK KNIGHT
Franchise films are especially important because they use the big-budget movies to bump up the revenue by creating theme park rides and TV shows and selling toys and memorabilia.
BATMAN FRANCHISE MEDIA BY TIMELINE
2013 ->>>>>
Theatrical

Mask of the Phantasm did eventually pass its $6 million budget with its various home video releases.
DVD
Theatrical
Batman Forever opened in 2,842 theaters in the United States on June 16, 1995, making $52.78 million in its opening weekend.This was the highest opening weekend of all time up to that point. The film went on to gross
$184.03 million
in North America, and
$152.5 million
in international countries, totaling
$336.53 million
. Batman Forever was declared a huge financial success. The film earned more money than its predecessor Batman Returns, and was the second-highest (behind Toy Story) grossing film of 1995, in the U.S.
A large line of toys and action figures from
Kenner
McDonald's
food chain released several
collectibles and mugs
to coincide with the release of the film.
Peter David and Alan Grant wrote separate
novelizations
of the film.
Dennis O'Neil authored
a comic book
adaptation, with art by Michal Dutkiewicz.
Six Flags Great Adventure
theme park re-themed their "Axis Chemical" arena, home of the Batman stunt show, to resemble "Batman Forever", and the new show featured props from the film.
Six Flags Over Texas
featured a one-time firework show to promote the movie, and replica busts of Batman, Robin, Two-Face, and the Riddler can still be found in the Justice League store in the Looney Tunes U.S.A. section.
Merchandise
Batman & Robin was released on June 20, 1997 in North America, earning $42,872,605 in its opening weekend, making it the third-highest opening weekend of 1997.

However, the film rapidly declined with a 63% second week plunge. Many observers based the second week drop on negative word of mouth.The film went on to gross
$107.3 million
in North America and
$130.9 million
internationally, coming to a worldwide total of
$238.2 million.

Warner Bros. acknowledged Batman & Robin's shortcomings in the domestic market but pointed out success overseas
Theatrical
Batman: The Animated Series
is an American animated television series based on the
DC Comics
superhero Batman. The series was produced by
Warner Bros.
Animation and originally aired on the
Fox Network
from September 5, 1992 to September 15, 1995.

The series was the first in the continuity of the shared
DC animated universe,
and spawned the theatrical film Batman: Mask of the Phantasm (1993).
Animated TV Series
Theatrical
DVD
It was the top-selling DVD of the fourth quarter of 2005. The DVD grossed
$11.36
million in rental revenue.

Batman Begins was released on HD DVD on October 10, 2006. The film grossed
$167 million
in DVD sales, bringing its total film gross to
$539,853,783
as of August 2006. Due to the successful box office performance of The Dark Knight, the Batman Begins DVD has since seen an increase in both sales and rentals.A Limited Edition Giftset of the film was released on DVD and Blu-ray on July 8, 2008, to coincide with The Dark Knight which hit theaters July 18, 2008.

The Batman:
The Motion Picture Anthology
released in 2005 included 2-disc special edition DVDs of the Tim Burton/Joel Schumacher Batman films.
Batman Begins is a 2005 video game. It was released June 14, 2005. It was developed by
Eurocom
and published by
Electronic Arts
in conjunction with
Warner Bros.

Interactive Entertainment
and
DC Comics
. It was released on
Game Boy Advance, Nintendo GameCube, PlayStation 2 and Xbox.
It received G4's award for 'Best Graphics on PS2 and Xbox'.
Columbia
SONY
Warner Bros.
FRANCHISE
MMM710 FILM FRANCHISE ANALYSIS
by Nicole Liu

The movie also sold Blu-ray copies worth 370 million yen
(US$4.1 million)
in Japan, placing it 3rd out of 10 in the top 10 overall Blu-ray category.
As of December 19, 2008, the DVD release is the
top selling film in the Australian DVD Charts
and is expected to break the Australian sales record set by Finding Nemo

On May 19, 2009 a 20th anniversary stand-alone edition was released by
Warner Bros
. This stand-alone version contains exactly the same special features as its anthology set (both DVD and Blu-ray) counterparts.
DIGITAL DISTRIBUTION
In March 2011, Warner Bros. offered The Dark Knight for rent on Facebook, becoming the first movie ever to be released via digital distribution on a social networking site. Users in the United States are able to use Facebook Credits to view the film.

Two
digital comic books
entitled Batman Origins and The Dark Knight: Prologue were released exclusively for Nokia Lumia devices. Three of the phone models were released featuring a laser-etched Batman logo.
DVD
2012: THE DARK KNIGHT RAISES
Theatrical
Upon release it received a positive critical response and grossed over
$1.081 billion
worldwide. It is currently the ninth-highest-grossing film of all time, the third-highest-grossing film of 2012, and the third-highest-grossing superhero film of all time.
In January 2012, six months prior to the film's release, tickets for midnight IMAX showings in New York, San Francisco, and Los Angeles went on sale and sold out immediately. Purchased tickets surfaced for sale online for
over $100
, compared with their original price of $17.50.
Merchandise
At the American International Toy Fair,
Mattel
unveiled figures for Batman, Bane, and Catwoman, and Batman's flying vehicle, The Bat. The Mattel figures will also be released in the "Movie Masters" line, featuring more highly detailed and articulated presentation, and Quiktek versions that feature interchangeable accessories.
Lego
is set to release building sets and mini-figures based on the film and incorporating other DC Comic characters.
Funko
is releasing a series of plush toys
Mezco Toyz
are releasing vinyl figures
Hornby
are releasing the Batman Tumbler car.
Other partners include
Jakks Pacific
who are creating novelty and large-scale figures and plush toys and PPW Toys, who are creating a Batman themed Mr. Potato Head.
Various clothing items including s
hoes, t-shirts, hats and wallets
are also being produced.
Theatrical
A video game
of the same name was released on the same day as the release of the film for the iOS and Android devices for promoting the movie.

The film novelization, written by author Greg Cox and published by
Titan Books,
was released alongside the film on July 24, 2012

Warner Bros. partnered with
Mountain Dew
to do a cross-promotion that included a special paint scheme.


Merchandise
The Dark Knight earned
$534,858,444
in North America and
$469,700,000
in other territories for a worldwide total of
$1,004,558,444.

Warner Bros. re-released the film in traditional theaters and IMAX theaters in the United States – as well as in other countries- on January 23, 2009.
Radio
In 1989, an original radio drama,
Batman: The Lazarus Syndrome,
was produced by
Dirk Maggs
for
BBC Radio 4.
A second Maggs production aired on
BBC Radio 1
in 1994, this time adapting the comic book storyline Batman: Knightfall. It was adapted, produced and directed by
Maggs
—with music composed by Mark Russell—who had also made Superman: Doomsday & Beyond on
BBC Radio 5.
Radio
TV -live action
2001: "OnStar" commercials featuring Bruce Thomas as Batman and Michael Gough as Alfred, and followed the visual style of the 1989–1997 film series

2002: Birds of Prey, TV series that featured Batman in the first episode.
1992-2006
1992–2006: The
DC animated universe
produced by
Warner Bros. Animation
Direct-to-video
Throughout 1998-2014, direct-to-video is produced by Warner Bros. based on comic book or video-game.


1998-2014
Batman: Child of Dreams by Kia Asamiya—manga
Batman: Death Mask by Yoshinori Natsume—manga
Bat-Manga!: The Secret History of Batman in Japan by Jiro Kuwata—manga
Batman trong Hőtữ Thần by Nguyễn Th—Vietnamese comics
Batman: God of Africa—manhua
DC Comic Books
In 2007, the audiobook publisher GraphicAudio licensed DC Comics properties to adapt as audiodramas.
As part of its DC Superheroes collection, in 1982
Fisher-Price
released Batman: The Case of the Laughing Sphinx, an audio cassette accompanied by a hard back illustrated book.
Batman (1989) for Mega Drive/Sega Genesis, Nintendo Entertainment System (NES), Atari Lynx, Commodore Amiga, Sinclair ZX Spectrum and other platforms. (In October 1989, the Amiga 500 was bundled with this game as part of the Batman Pack
Video Game
Audio Drama
The second installment by Warner Bros., Batman Returns was released in America on June 19, 1992, earning $45.69 million in 2,644 theaters on its opening weekend.This was the highest opening weekend in 1992 and the highest opening weekend of any film up to that point.The film went on to gross $162.83 million in North America, and $104 million in foreign countries, coming to a
worldwide total of $266.83 million.

Batman Returns was the third highest grossing film in America of 1992,and sixth highest in worldwide totals. The film was declared a financial success, but Warner Bros. felt the film should have been more successful.
Batman Returns (1993) for
Nintendo Entertainment

System (NES
), Super NES, Mega Drive/Sega Genesis, Sega CD, Sega Game Gear, and Atari Lynx
Batman: The Animated Series (1993) for
Game Boy
Batman & Robin: The Animated Series (1993) for
Game Gear
The Adventures of Batman & Robin (1994) for
Super NES
, Mega Drive/Sega Genesis, Sega CD, and Sega Game Gear
Video Games
Batman & Robin (1997) for the
Tiger Game.com
and
the PlayStation
Video Game
The cable network
The Comedy Channel
aired the serial(1943, owned by Columbia/Sony) uncut and uncensored in 1989.

The cable network
American Movie Classics
did the same in the early 1990s on Saturday mornings.
Television
Video Game
Batman Begins (2005) for the
PlayStation 2, Xbox, Nintendo GameCube and Game Boy Advance.
Lego Batman: The Video Game (2008) A video game in the style of Lego Star Wars based on the LEGO Batman toyline
Batman: Arkham Asylum (2009) for the Xbox 360, PlayStation 3, and Windows PC
Batman: The Brave and the Bold – The Videogame (2010) for the Wii and Nintendo DS
Batman: Arkham City (2011) The sequel to Batman: Arkham Asylum. For the Xbox 360, PlayStation 3, Windows PC and Wii U
Video Game
Video Game
Lego Batman 2: DC Superheroes (2012) The sequel to Lego Batman: The Video Game

Gotham City Impostors (2012) A downloadable multi-player first-person shooter game via PlayStation Network, Xbox Live Arcade and Games for Windows Live;
Injustice: Gods Among Us (2013);

Batman: Arkham Origins (2013) Prequel to Arkham Asylum and Arkham City for Xbox 360, PlayStation 3, Windows PC and Wii U

Batman: Arkham Origins Blackgate (2013) 2.5D platform game for Nintendo 3DS and PlayStation Vita

The Lego Movie Videogame, is being developed by TT Games for Xbox 360, Xbox One, PlayStation 3, PlayStation 4, Wii U, Nintendo 3DS, PlayStation Vita and Windows, to be released alongside the film in 2014
Video Game
A live stage show was also created, called Batman Live. The tour began at Manchester, UK in Summer 2011 and is set to tour arenas throughout the UK and Europe before arriving in North America by Summer 2012.
In 2012, the Internet theatre troupe StarKid Productions created a musical titled Holy Musical B@man!, which went on YouTube on April 13. It was performed in Chicago from March 16–25, and because of copyright laws, tickets were free.
Music Theatre
Theme Park
In 2008, The Dark Knight Coaster opened in
Six Flags Great Adventure
and Six Flags Great America. Based on The Dark Knight film, they are Wild Mouse roller coasters, indoors, heavily themed, and give riders a feeling that they are being stalked by the Joker.
The Lego Movie is an upcoming 2014 American-Australian computer-animated adventure comedy film based on the Lego line of construction toys. It is produced by
Warner Bros.
and is scheduled to be released on February 7, 2014.

2015: Batman vs. Superman; On July 20, 2013, Zack Snyder revealed that the sequel to his film Man of Steel will feature both Superman and Batman. On August 22, 2013, it was announced by
Warner Bros.
that Ben Affleck will play Batman in the film.
Theatrical
Merchandise
Stick Wall Decals
T-shirts
Hoodie
Shoes (Rainboot, slippers)
Batman and Wonder Woman cape socks
Flying cutters
Batmobiles
Action Figures
Batman Mask
Scotch Duck Tape
3D Chrome ABS Car Emblem
iPhone back case cover
Earrings
Plastic travel mug
Analog watch
Batman knife/dagger/folding knife
Auto interior accessory set
Cupcake party rings
Blanket
Belt Buckles
Keyring
Bed Comforter
Beerbar neon sign
Batman Returns (1993) for
Nintendo Entertainment

System (NES)
, Super NES, Mega Drive/Sega Genesis, Sega CD, Sega Game Gear, and Atari Lynx
Batman: The Animated Series (1993) for
Game Boy
Batman & Robin: The Animated Series (1993) for
Game Gear
The Adventures of Batman & Robin (1994) for Super NES, Mega Drive/Sega Genesis, Sega CD, and Sega Game Gear
Video Game
Batman Forever (1996) for Super Nintendo (Super NES), Game Boy, Mega Drive/Sega Genesis, and Sega Game Gear
Video Game
2013 ->>>>>
Full transcript