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Explore the ALS Ice Bucket Challenge

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by

David Hooker

on 28 August 2014

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Transcript of Explore the ALS Ice Bucket Challenge

Gywneth Paltrow
Martha Stewart
Matt Lauer
Jimmy Kimmel
Kerry Washington
Bob Iger
Tim Cook
Dr. Dre
Robert Downey Jr.
Chris Hemsworth
Chris Evans
Jesse Tyler Ferguson
Elizabeth Banks
Nathan Fillion
Tom Hiddleston
Benedict Cumberbatch
Cat Deeley
Anna Kendrick
Brittany Snow
Jessica Stroup
Jessica Grimes
Ashley Tisdale
& Zac Efron
Robert Pattinson
Total Money raised:
$79.7 million since July 29th
Instagram Stats
All Stats Courtesy of
http://blog.iconosquare.com/time-frame-viral-ice-bucket-challenge/
Number of Donors:
1.7 million
Amount raised in the same period last year:
Source:
http://time.com/3173833/als-ice-bucket-challenge-fundraising-total/
Later
Source:
Astrophysicist
to see celebrities
Baseball Player
also sometimes known as Lou Gehrig's Disease
Amyotrophic
Lateral
Sclerosis
Explore
ALS Ice Bucket Challenge
the
Origins:
Charles Kennedy
(Golfer from Florida)
He was responding to a challenge from a friend who told him:
July 15th, 2014
because his cousin suffered from the disease.
"pour ice over your head and I'll donate to the charity of your choice. "
He then challenged
his cousin's
wife
He chose
ALS

His brother, Dan, was one of the first people to take the challenge to a new level:
https://www.facebook.com/pages/Quinn-for-the-Win/227426390768170?fref=ts
Eventually the challenge
Pat and his network spread the word until it reached former college baseball player,
With help from philanthropist
Corey tragically passed away in
a diving accident on August 16th.
Pete Frates
Like Julian Edelman
of the New England Patriots...
After Pete took up the challenge, it soon spread to athletes all over Boston...
And we mean
viral...
the challenge
started to really
Corey Griffin,
go viral
Giselle Bundchen
From here the challenge inevitably spread to Tom's wife, and a new world of celebrity.
It spread to Justin Timberlake
via Boston too.
Tom Brady
Justin Timberlake
...who nominated
and soon after the whole New England Patriots Franchise was taking the challenge
The Bills
The Dolphins
The Patriots challenged other franchises
The Jets
What is ALS?
Mao Zedong
Lou Gehrig
David Niven
Leadbelly
Musician
5-10% of the time ALS is inherited from a direct relative
90-95% of the time, there are no clear factors for the onset of ALS
ALS is most common amongst white males, non-hispanics, and those aged 60-69
That's about 4 people in every 100,000
Currently around 12,000 people in the US have a definitive ALS diagnosis
Who does it affect?
Symptoms spread from one part of the body (usually an arm or leg) to others.
Developing
Source:
Early
Muscle Cramps
Weakness
Slurred Words
Difficulty swallowing
Symptoms
Other facts you should know:
Slowly the body looses control over all muscles. Patients can't eat, speak, walk, or talk without assistance.
ALS is not contagious.
ALS can strike anyone.
Although the life expectancy of an ALS patient averages about two to five years from the time of diagnosis, this disease is variable and many people live with quality for five years and more. More than half of all patients live more than three years after diagnosis.
About twenty percent of people with ALS live five years or more and up to ten percent will survive more than ten years and five percent will live 20 years. There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.
ALS occurs throughout the world with no racial, ethnic, or socioeconomic boundaries.
Riluzole, the first treatment to alter the course of ALS, was approved by the FDA in late 1995. This antiglutamate drug was shown scientifically to prolong the life of persons with ALS by at least a few months. More recent studies suggest Riluzole slows the progress of ALS, allowing the patient more time in the higher functioning states when their function is less affected by ALS.
Reports from three separate patient databases described long range experience with Riluzole. All three reports suggest a trend of increasing survival with Riluzole over time.
Source:
Stephen Hawking
ALS kills
between
5000 and 6000
a year
Source:

Heart disease: 596,577
Cancer: 576,691
Chronic lower respiratory diseases: 142,943
Strokes: 128,932
Accidents: 126,438
Alzheimer's disease: 84,974
Diabetes: 73,831
Influenza and Pneumonia: 53,826
Nephritis, nephrotic syndrome, and nephrosis: 45,591
Suicide: 39,518
How common is
ALS?
Famous Sufferers
Number of deaths for leading causes of death in the US (2011):
Historical Figure
Actor
2.5 million
Ryan Seacrest
Bill Gates
Mark Zuckerberg
Tonight Show with
Jimmy Fallon
Governor
Chris Christie
Sheryl Sandberg
(and a bunch of Facebook employees)
Katie Couric
Stephen Colbert
Melinda Gates
Chris Anderson
Elon Musk
Julia Louis Dreyfuss
MARRIED
Shakira
Mario Testino
Kate Moss
David Beckham
Selena Gomez
James Franco
Taylor Swift
& Jamie King
Ingrid Michaelson
Chloe Grace Moretz
Emma Stone
Topher Grace
Ashton Kutcher
& Wilmer Valderama
Lena Dunham
Allison Williams
Katy Perry
Chris Martin
Stella McCartney
Tyler Perry
Tim McGraw
Ben Affleck
Oprah Winfrey
Steven Spielberg
Matt Damon
any ice cube
Click or tap
taking the challenge!
reached ALS activist -
Pat Quinn and his movement:
Quinn for the Win
Challenge
Most likes for #icebucketchallenge posts on the 19th of July
@leomessi 462,181 Likes
@itsashbenzo 318,854 Likes
@katyperry 277,422 Likes

Most likes for #icebucketchallenge on the 20th of July
@zacefron 232,036 (it’s actually Robert Pattison in the video)
@ikercasillasoficial 179,293
@romeosantos 170,278

How hopping on a viral bandwagon can help your brand:

Topshop Employees - July 20 - 59,033 Likes
MTV - July 24 - 23,431 Likes
Nike CEO, Mark Parker - July 19 - 113,645 Likes
Michael Kors - July 24 - 53,835 Likes
Stefano Gabbana - July 24 - 19,540 Likes
Stats
Full transcript