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Transcript of Creative Activism:
Utilizing Media for Social Change
The Importance of Design and Technology in campaigns, organizations, and activists
Clean layout and basics of design
Lots of pictures and graphics
Eye catching colors
Learn code from free places
Free places to build site from
Your DESIGN work
is your VOICE
A universal form of communication
images + words + graphics
Able to speak a new language of:
Clout & Base
Base & Clout
The power Dot
Create Your Own Media
Take control of the Media
DREAMers: DREAM (Development Relief and Educational for Alien Minors) Act.
National mobilizing after 2010: grassroots organizing and national.
use of social media, and the mobilization of people led to DACA.
We were able to create change, through the sharing of our experiences as migrants, with our own content through: info graphics, videos, and media.
Art is vital for any campaign to survive or even make a buzz. Adding imagery and vision is key to make campaigns stand out.
One of the main mediums we use is photography to expose our creativity, and to help highlight the purpose of your campaign or vision.
Why Is Photography important and how can you use it
Preparation Is Key
hat are you and your team trying to convey?
what are you trying to make your audience (feel), (do), or just (inform) ?
- Who is your target audience?
Having knowledge of your audience is important in order to sell your idea, product, or message. Ask yourself what your audience needs from you. Focus on what your audience gains and how you sell them your idea.
Why is Photography entail for organizations
Members and allies on what you are doing.
keeping your audience engaged and interactive.
Creating feeds help attract new members
on Instagram and Facebook snap chat .
-Can help get a message across without engaging face to face. Reaching larger audience.
-Documenting history in a more creative way.
What Makes A Good Photograph or visual Impact!
We all heard the expression a pictures is worth 1000 words that's very true
but what makes a great marketing strategy is making sure your image connects with your audience,
make someone feel something.
an emotion engage people with what you have to say. tell a story
same goes for videos.
makes it easier to remember an event a product regardless
E x a m p l e s
(Pixler) (Fotor) (Photoshop) (Light Room)
The good, the bad, and the ugly
We will split up into 4 different groups, in order to come up with a social justice campaign that strives to accomplish a goal.
Example: I will create a social media campaign to raise awareness of the lack of funding in the public school system. By creating hash tags, taking pictures of the conditions to create an info graphics, and creating a logo that can be used on a hat, that will create revenue for these school, so people can have a real impact, even from afar.
We will judge the winning team on the following:
create something tangible (shirt)
visual (poster, info graphic, picture, website, video, etc.)
social media (Twitter, FB, Instagram, Pinterest, YouTube, etc.)
creation of #hashtags
present (5 mints )
Example of a Winning Project
1. To be able to utilize free software to create quality graphics and propaganda for your campaigns.
2. To be able to create a concrete marketing strategy and timeline to get the word out to people about your issue, campaign, or other.
3. How to create your own media to control the message of your campaign, issue, or other.
fill out evaluation
Pluses and deltas
Timelines and responsibilities
Talk to us throughout the weekend