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Creative Activism:

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Scholarships AZ

on 4 December 2016

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Transcript of Creative Activism:

Creative Activism:
Utilizing Media for Social Change
History
The Importance of Design and Technology in campaigns, organizations, and activists
Websites
Clean layout and basics of design
Simplicity
accessibility
Lots of pictures and graphics
Eye catching colors
Posters
Stickers
Brochures
Flyers
T-shirts
infographics
booklets
magazines


Resources
Learn code from free places
Codecademy
Notepad ++


Free places to build site from
Wordpress
Weebly
Wix
and more


Your DESIGN work
is your VOICE

In control

A universal form of communication

images + words + graphics
Able to speak a new language of:
lines
forms
colors
patterns
textures
Adobe Software
Commercial
Educational
Cultural
Political
Influence
Persuade
cHaNgE
INSPIRE
SOCIAL MEDIA
Clout & Base
Base & Clout
Connections
Relationships
Social Networks
Messaging Platforms
Informational Videos
Info-graphics
Blogs
Etc.

The power Dot
Tagging People
Hashtags
Powerful Pictures
Strong Messaging
Interactions
Create Your Own Media
Take control of the Media

Messaging
Interviews
Accurate Information
Audience
DREAMers: DREAM (Development Relief and Educational for Alien Minors) Act.

National mobilizing after 2010: grassroots organizing and national.

use of social media, and the mobilization of people led to DACA.

We were able to create change, through the sharing of our experiences as migrants, with our own content through: info graphics, videos, and media.
Photography

Art is vital for any campaign to survive or even make a buzz. Adding imagery and vision is key to make campaigns stand out.

One of the main mediums we use is photography to expose our creativity, and to help highlight the purpose of your campaign or vision.
Why Is Photography important and how can you use it

Preparation Is Key


- W
hat are you and your team trying to convey?
what are you trying to make your audience (feel), (do), or just (inform) ?

- Who is your target audience?
Having knowledge of your audience is important in order to sell your idea, product, or message. Ask yourself what your audience needs from you. Focus on what your audience gains and how you sell them your idea.






Why is Photography entail for organizations

-Updating your
Members and allies on what you are doing.
keeping your audience engaged and interactive.

-Social media
Creating feeds help attract new members
on Instagram and Facebook snap chat .

-Can help get a message across without engaging face to face. Reaching larger audience.

-Documenting history in a more creative way.



What Makes A Good Photograph or visual Impact!

We all heard the expression a pictures is worth 1000 words that's very true
but what makes a great marketing strategy is making sure your image connects with your audience,

make someone feel something.
an emotion engage people with what you have to say. tell a story
same goes for videos.
poetry

makes it easier to remember an event a product regardless

E x a m p l e s

Gear
(Pixler) (Fotor) (Photoshop) (Light Room)


The good, the bad, and the ugly
Activity
We will split up into 4 different groups, in order to come up with a social justice campaign that strives to accomplish a goal.
Example: I will create a social media campaign to raise awareness of the lack of funding in the public school system. By creating hash tags, taking pictures of the conditions to create an info graphics, and creating a logo that can be used on a hat, that will create revenue for these school, so people can have a real impact, even from afar.
Criteria
We will judge the winning team on the following:
choose campaign
logo
create something tangible (shirt)
slogan
visual (poster, info graphic, picture, website, video, etc.)
social media (Twitter, FB, Instagram, Pinterest, YouTube, etc.)
creation of #hashtags
present (5 mints )
Example of a Winning Project
Microsoft Word
Paint
Publisher
Purpose:
1. To be able to utilize free software to create quality graphics and propaganda for your campaigns.
2. To be able to create a concrete marketing strategy and timeline to get the word out to people about your issue, campaign, or other.
3. How to create your own media to control the message of your campaign, issue, or other.

Conclusion:
fill out evaluation
Pluses and deltas
Timelines and responsibilities
Talk to us throughout the weekend
Twitter
Facebook
Emails
Blogs
Full transcript