Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Car2Go - External Analysis

Presented By: Eugene Volchek, Omri Farshi, Liat Shemesh & Gal Dayan
by

Eugene Volchek

on 12 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Car2Go - External Analysis

User Group Profile
Threat of substitute products or services:
What is Car2Go
Car-sharing model that charges users a monthly subscription fee and a per-kilometer/per-hour fee as an alternative to car owning.
Bargaining power of suppliers
Bargaining power of customers
Car2Go -External Analysis
Presented by: Eugene Volchek, Omri Farshi,
Liat Shemesh & Gal Dayan

Founded in 2007 by Jonathan Gadish. Launched at Sept. 1, 2008 with a fleet of 8 vehicles in center of Tel-Aviv
Current fleet of 200 cars, 10 model options in Tel Aviv, Givatayim, Raánana and Haifa,,, and still expanding.
How to get from A to B?
Public Transportation
Private
Bicycle Sharing
Carpool
Car Rental
Energy
Gasoline
Electricity
Gas
Car Fleet
Technology and Others..
Parking Lots
Importers
Insurance
Maintenance
Threat of new entrants
75 hours and 550 KM per Month
Month: 2000 NIS
Rate: 1.8 NIS per KM for the first 50 KM
1.1 NIS any additional KM₪
35 hours and 250 KM per Month
Month: 1000 NIS
Rate: 1.8 NIS per KM for the first 50 KM
1.1 NIS any additional KM₪
1-2 trips a month rates:
Annual: 140 NIS
Hour/Day: 23/200 NIS
Rate: 1.8 NIS per KM for the first 50 KM
1.1 NIS any additional KM₪
Private
Business
Age: 24-45
Educated
Above-average income
Limited access or no access to regularly ride
3-2 average monthly rentals
6 hours of use and 60 KM per rental
Occasional travel throughout the Gush Dan
Or
Travel with several stops throughout the city
Companies without fleet of vehicles
Companies with a small fleet of vehicles
The main use is during the day.
Meetings outside the office
Proprietary technology is not an issue
Car2Go is protecting herself by relatively high consumer switching costs in the form of annual subscription fees
Car2Go is trying to differentiate it's service
Summary
HIGH
HIGH
HIGH
NONE*
LOW
Car-Sharing model is still making it's first step in the Israeli Market.

While a lot of alternatives are available.

Price sensitivity

In the short term new rivals will enter and could change the situation
Full transcript