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Uses of Social Media in Healthcare

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on 6 March 2015

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Transcript of Uses of Social Media in Healthcare

Social Media
Dr. Geraldine McDarby shared a link on your wall
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"Websites and applications that enable users to create and share content or to participate in social networking"

-Oxford Dictionary
Lives In
Fear of Ebola
Dr. Diarmuid O'Donovan shared a Photo
Dr. Diarmuid O'Donovan
Uses of Social Media In Healthcare
"The organised provision of medical care to individuals or a community"

-Oxford Dictionary

Dr. Diarmuid O'Donovan shared a Photo
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Dr. Diarmuid O'Donovan updated his status
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Charities and Social Media

More than 90% of Irish Non-Profits and Charities use social media

72% of Irish Charities say that using social media as a platform has had a positive impact on them
Positive Impact
Since the ALS Ice Bucket Challenge started, the ALS Association reported more than 739,000 new donors
From July 29 to August 21, the ALS Association reported having received donations of $41.8 million from it.
Within six days, Cancer Research reported having received £8 million in donation from it.
Healthcare related charities benefiting from social media
Social media allows us to communicate like never before.
Dr. Diarmuid O'Donovan shared a Link
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Dr. Fabio Quondamatteo shared a photo

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What are the Dangers of Social Media in Healthcare?
Ratemyhospital.ie allows patients to directly influence the health care decisions of other patients.

Websites of this nature raise awareness of the realities of the health care service in general.
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This effects both the education of physicians and patients alike.
Patient Education via Social Media
Healthcare is utilized most by those over 65.
Social media is utilized most by those under 65
Over half of users spend 10-30 minutes online daily

79% had posted at some point, over half post at least once a week
Education level
Social advantage
Possibility of inaccurate information
Alex Black shared a link
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Privacy concerns?
Use of built in features to de-identify patient
Review of all images by moderators prior to being published
24/7 access
Online support can act as a substitute
Worldwide participants- broader cultural appreciation
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135,000 registered physicians
Over 160,000 registered
and validated physicians
Hospital websites in particular are seen as trusted sources of "e-health" information
Patients learn via social media
Dr. Gerard Flaherty shared a Photo
Martin Cormican shared a Photo
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Mark Zuckerberg shared a Photo
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Can social media benefit over 65s when so few of them use it?
Factors influencing internet use
Patient Affinity Groups - Uses, Benefits, Disadvantages
Use of Affinity Groups
Privacy Issues
Distasteful Content
"popular media has been quick to pick up on stories of malfeasance and misjudgment in the medical world involving social media"
"Internet.org is a global partnership dedicated to making affordable internet access available to the two thirds of the world not yet connected."
Patient Affinity Groups
Social media for physicians

Dr. Karen Doyle shared a Photo
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Any Questions?
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