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Business Model Canvas

How do you use the business model canvas? Step-by-step guide. Examples Tutorials
by

Justin Hill

on 18 October 2011

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Transcript of Business Model Canvas

Fail quick - learn fast
Be overprepared and understructured
"Good artists imitate,
great artists steal."
Pablo Picasso
Definition of a business model:
a business model describes the rationale of how an organization creates, delivers and captures value.
DEFINITIONS
Value Proposition
Key Activities
Customer Relationships
Channels
Revenue Streams
Customer Segements
Key Partners
Key Resources
Cost Structure
BUSINESS MODEL CANVAS
When to use it?
Definition
Step-by-step
Facilitation
Scenarios
Examples
Old Record Label
Old Record Label (weaknesses)
iPod / iTunes
Skype
Skype vs. Telcos
Spotify
Wolff Olins
The 9 building blocks
Customer
Segments
Value
Proposition
Channels
Customer
Relationships
Revenue
Streams
Key
Resources
Key
Activities
Key
Partnerships
Cost
Structure
It seeks to solve customer
problems and satisfy
costumer needs with
Value Propositions
An organization serves
one or several Customer
Segements
Value propositions
are delivered to customers
through communication,
distribution and Sales Channels
Customer Relationships
are established and
maintained with each
Customer Segment
Revenue Streams result
from value propositions
succesfully offered to
customers
Key Resources are the
asste required to offer
and deliver the previously
described elements...
... by performing a
number of Key Activities
Some activities are
outsourced and some
resources are acquired
outside the enterprise
The business model
elements result in the
cost structure
1.
2.
3.
4.
5.
6.
7.
8.
9.
Elaborated version
Business Model Canvas
Extended version
Full transcript