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Implementation of RFID


Jean Manuel Gomes

on 21 February 2013

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Transcript of Implementation of RFID

Implementation of RFID Technology in the Retail Enviroment Functionality Social Concerns Case Overview/Opportunity Potential Risk General Benefits Specific Benefits for Raydar+KK Extreme Competitive Advantage Implementation Internal R&D Testing Store Implementation Adoption/Absorbtion Basic Technology
Currently Used Mostly in Back Office
Tracking System
Inventory System
Actual Users Goverment
Animal Health
Pharma Companies Privacy George Orwell's "1984" Big Brother Minority Report KK&Raydar Business Opportunity for Raydar
High Pressure by KK
Dante Faces Ethical Dilemma Loss of Goodwill
Loss of Future Profits-Loss of Customers
Lower Employee Morale
Security Concerns Internal Data Leaks External Network Breach Pioneers in RFID
Increase Revenues
Opportunity to Gain New Customers
Integration of Customer Into Internal IT Consumer Campaign KK is Cutting Edge Design
Limited Scope to Enhance Shopping Experience
Preferred Shopper Program
Option to Opt Out of Program Eliminating Existing Competitive Threats RFID Enhances the Shopping Experience to a New Level
Protects Authenticity of Hats and Clothes From Knock Offs
Customizes Recommendations for More Effective Selling
Personalized Greetings Internal R&D Testing with KK Store Implementation Public Relations Research Legislation in States and KK Target Markets
Stay on Top of Compliance Issues
Prepare Answers to All Criticisms
Generate Positive Press Coverage Technical Side Experiment With Fabric Between Chip and Reader
Assure Distance Reading Work Properly
Write the Software for Display on the in Store Screens Setup Testing Store Environment in Warehouse
Equip Sample Set of Merchandise
Hook Up Software and Displays
Run Tests with KK Employees as Sample Customers Coordinate with the KK Marketing Department on Rollout Scheduale
Setup Store Systems
Closely Monitor Performance
Use the Impact and Feedback for Marketing Purposes and Imagery Going Forward The absorption and adoption rate of RFID technology is truly controlled by the public’s understanding of what is involved with RFID. There should also be some diligence when RFID is implemented thru various business channels. The initial deployment into the public sector was met with fears of privacy and security concerns. This was due to that fact that Walmart was one of the first to make the attempt to introduce RFID into the retail industry. In their haste they were only concerned with the benefits that would apply to them and not the end user. Whereas, recent RFID penetration has been met with subtle cautiousness as the new RFID applications introduced into the retail channels highlight the benefits that could be gained from the end use. "The whole of this system is based around providing a solution that uses RFID as a mechanism to deliver the content to the end user," says Dominic Lennon, Lime IT's director. "The users do not have to press anything, scan anything or touch anything to get the content delivered to them; the user has only to pick up a product—a very natural human action." Mar. 5, 2009—Walgreens, the United States' largest drugstore chain, has completed a nationwide installation of an RFID tracking solution for promotional displays in all but a few of its 5,000 stores. Cosmetics firm Revlon has announced that data derived from the system has helped it achieve increased sales from its promotions at Walgreens. Mar. 20, 2009—Starbucks Coffee Co. is joining a number of firms turning to contactless technology to better serve their customers. The coffee company is adding cashless payment terminals from USA Technologies (USAT) to its branded, single-cup coffee-brewing machines designed for use in business offices.

"What we are offering to Starbucks is a very clean way for consumers to make their purchases," says Stephen Herbert, USAT's president and COO. "There's no need for coins, no need for bills. It is purely cashless."
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