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Transcript of Howard Schultz
Per. 1 1997: Starbucks packaged coffees made available in grocery stores. Schultz was born in 1953 and grew up in Brooklyn borough of New York City. His mother worked as a receptionist
His father held a variety of jobs, none offered benefits such as medical coverage. His dad lost his job my breaking his foot. He turned to sports as an escape, he succeeded on his high school’s football, baseball, and basketball teams. 1975: Earned a BA from Northern Michigan University. 1982: Joined Starbucks as director of marketing. 1986: Opened first Il Giornale store. 1987: Returned to Starbucks as president and CEO. 1988: Opened 12 stores in Chicago. 1992: Took Starbucks to Wall Street in initial public offering (IPO) of stock. 1993: Starbucks opened 100 additional stores. Annual sales were expected to reach $1 billion before the end of 1998. full medical, dental, and even optical insurance for working about 20 hours a week Once a year, the company awards between ten and fourteen percent of an employee’s base salary in stock. But you Have to be with the company for 5 years. “Success is empty if you arrive at the finish line alone, The more winners you can bring with you—whether they’re employees, customers, shareholders, or readers—the more gratifying the victory.” his greatest success was that “I got to build the kind of company that my father never got to work for,” The End