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Packaging for Export English

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Jorge Jasso González

on 7 May 2014

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Transcript of Packaging for Export English

Packaging for Export
Discussion questions
Today's agenda
Wood requirements
Instituto Tecnológico y de Estudios
Superiores de Monterrey

Campus Guadalajara

"Packaging for Export"

Jorge Jasso González

April 24th, 2014

Welcome to the world of packaging!
Intro to packaging
Packaging functions and objectives
Ocean cargo
Discussion questions

Let's get started...
Why is packaging important?

Intro to Packaging

Always the responsibility of the exporter
Mostly left to the shipping department
Reaching the customer and keeping down costs are prime directives
Lacks a strategy even though it has strategic implications

Primary packaging: what the consumers see, has a marketing function
Secondary packaging: what the retailer sees, groups consumer goods into one unit, either a cardboard box (
corrugated paperboard box
) or a plastic wrap (
stretch-wrap or shrink-wrap
Tertiary packaging: what the carriers see, protects secondary packaging, ensures safe and efficient delivery at lowest cost


1.- Protecion of the goods from transportation hazards
Improper packaging? -----> cannot be insured against!!!

2.- Facilitate the handling of the goods while in transit
Stevedores, shipping line, trucking companies: handling!
Improvise a handling method?? -------> Deadly!!!
Respect dimensional and weight constraints of package
Countries have different standards and regulations
Handling and care instructions must be clearly marked

3.- To be part of the customer service strategy of the company
Readily available
Must reflect the company's image
Capable of being reused, recycled or easily disposed of
Simple enough to be opened....without specialized tools, much effort, no damaged goods, and.....no pain!!!!
To protect the goods against the three major losses that may take place in an international transit:

1.- Mechanical damage: breakage, crushes, nicks, dents
------> 43% of claims by shippers to insurance companies

2.- Water damage: seawater, rain, floods, container sweats ------> 15% of claims

3.- Theft and pilferage ------> 21% of claims

...and the other 21%?? -----> fire, strandings, sinkings, collision, overboard losses, jettison: NO packaging can protect in these cases

Another objective: to provide good customer service!
How? -----> By developing a smarter package!
- clean and good quality materials, packing list, proper marking, correct information

Ocean Cargo
Containerized cargo

Full-container-load cargo (FCL)
---> entire capacity of container, by weight or volume
---> container mus be inspected on the outside and inside
---> must be in good condition!!!!

Primary Packaging

Secondary Packaging

Tertiary Packaging

Palletization -----> pallets
- unitized cargo
-better protection
-easier handling
- Europe: 80 x 120 cm
- USA: 36 x 48 inches
Ocean cargo
Less-than-container-load cargo (LCL)
- single shipments, too small
- consolidated with other freight

Break-bulk cargo
- cannot be containerized
- too large or too heavy
- placed in the hold of the ship

- container made of wood
- sides are part of structure
- container built on a wooden frame
- open or enclosed with plywood
Shipping bag
- 25 kg
- for chemicals, plastics, and other powdered materials
- made of kraft paper and/or light polymers
Big bag
- 1 metric ton
- for granular cargo, such as plastics, grains, and chemicals
- made of woven polymer fibers, such as polyethylene and polypropylene
Metallic drums
- made of steel
- for wet or dry cargo
- highly resistant
- high cost, high weight

Polymer drums
- for liquid and wet cargo
- low resistance
- must be palletized

Fiber drums
- only for dry cargo
- fertilizers or plastic pellets
- low resistance

International Phitosanitary Measure 15

- March 2005
- signed by 144 countries
- prevents threat of wood pests

- long horned beetle

- pinewood nematode

-International Plant Protection Convention (IPPC)
- Heat treated (HT)
- Treated with methyl bromide (MB)
Marks are important!!!
- to protect cargo from poor handling...
- and from theft!

- ISO pictorials for cargo handling

Other marks??

- weight (net and gross)
- dimensions
- consignee
- number of units
- specific ID codes (colors, digits, etc.)

What are the consequences of improper packaging for the exporter?

What are the different alternative means of packaging products that are not containerized?

You have been selected to ship a full container load of tequila from Guadalajara to Tokyo, Japan, via the ports of Manzanillo and Yokohama. What packaging methods and materials would you use? Why?
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