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Packaging for Export English
Transcript of Packaging for Export English
Instituto Tecnológico y de Estudios
Superiores de Monterrey
"Packaging for Export"
Jorge Jasso González
April 24th, 2014
Welcome to the world of packaging!
Intro to packaging
Packaging functions and objectives
Let's get started...
Why is packaging important?
Intro to Packaging
Always the responsibility of the exporter
Mostly left to the shipping department
Reaching the customer and keeping down costs are prime directives
Lacks a strategy even though it has strategic implications
Primary packaging: what the consumers see, has a marketing function
Secondary packaging: what the retailer sees, groups consumer goods into one unit, either a cardboard box (
corrugated paperboard box
) or a plastic wrap (
stretch-wrap or shrink-wrap
Tertiary packaging: what the carriers see, protects secondary packaging, ensures safe and efficient delivery at lowest cost
1.- Protecion of the goods from transportation hazards
Improper packaging? -----> cannot be insured against!!!
2.- Facilitate the handling of the goods while in transit
Stevedores, shipping line, trucking companies: handling!
Improvise a handling method?? -------> Deadly!!!
Respect dimensional and weight constraints of package
Countries have different standards and regulations
Handling and care instructions must be clearly marked
3.- To be part of the customer service strategy of the company
Must reflect the company's image
Capable of being reused, recycled or easily disposed of
Simple enough to be opened....without specialized tools, much effort, no damaged goods, and.....no pain!!!!
To protect the goods against the three major losses that may take place in an international transit:
1.- Mechanical damage: breakage, crushes, nicks, dents
------> 43% of claims by shippers to insurance companies
2.- Water damage: seawater, rain, floods, container sweats ------> 15% of claims
3.- Theft and pilferage ------> 21% of claims
...and the other 21%?? -----> fire, strandings, sinkings, collision, overboard losses, jettison: NO packaging can protect in these cases
Another objective: to provide good customer service!
How? -----> By developing a smarter package!
- clean and good quality materials, packing list, proper marking, correct information
Full-container-load cargo (FCL)
---> entire capacity of container, by weight or volume
---> container mus be inspected on the outside and inside
---> must be in good condition!!!!
Palletization -----> pallets
- unitized cargo
- Europe: 80 x 120 cm
- USA: 36 x 48 inches
Less-than-container-load cargo (LCL)
- single shipments, too small
- consolidated with other freight
- cannot be containerized
- too large or too heavy
- placed in the hold of the ship
- container made of wood
- sides are part of structure
- container built on a wooden frame
- open or enclosed with plywood
- 25 kg
- for chemicals, plastics, and other powdered materials
- made of kraft paper and/or light polymers
- 1 metric ton
- for granular cargo, such as plastics, grains, and chemicals
- made of woven polymer fibers, such as polyethylene and polypropylene
- made of steel
- for wet or dry cargo
- highly resistant
- high cost, high weight
- for liquid and wet cargo
- low resistance
- must be palletized
- only for dry cargo
- fertilizers or plastic pellets
- low resistance
International Phitosanitary Measure 15
- March 2005
- signed by 144 countries
- prevents threat of wood pests
- long horned beetle
- pinewood nematode
-International Plant Protection Convention (IPPC)
- Heat treated (HT)
- Treated with methyl bromide (MB)
Marks are important!!!
- to protect cargo from poor handling...
- and from theft!
- ISO pictorials for cargo handling
- weight (net and gross)
- number of units
- specific ID codes (colors, digits, etc.)
What are the consequences of improper packaging for the exporter?
What are the different alternative means of packaging products that are not containerized?
You have been selected to ship a full container load of tequila from Guadalajara to Tokyo, Japan, via the ports of Manzanillo and Yokohama. What packaging methods and materials would you use? Why?