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adidas originals

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by

Ezequiel Monsalve

on 14 January 2014

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Transcript of adidas originals

ADIDAS ORIGINALS
El visual merchandising.





¿Para que sirve el visual merchandising ?
Pasos para realizar un visual merchandising

1-Conocer el producto .

2-Segmentar por categoria y por genero .

3- Seguir los lineamentos .
Conociendo el producto :
Géneros
men`s
women`s
KIDS
- Infants
De
0 -3 AÑOS
- little boys
DE
4-8 AÑOS
- Youth
DE
9-15 años
Puntos estratégicos de la tienda
1- La vitrina
2-La mesa principal
Core
Enhanced
- FASHION
-SPORT
TOP
- Fashion
- Sport

Sport
Categorias:
Sub-categorias:
3- La pared de basico
4-La pared de brand
5-Las gondolas
Conociendo el punto de venta
Numero de referencia por mueblería
MESA
MIN 9 - MAX 12
GONDOLAS
MIN 5 - MAX 7
CAJONES
1- REFERENCIA
1-DENIM
2-PORSCHE
3-SKATEBOARDING
4-BLUE
5-ADICOLOR
faceout
max 2- min 1
PARED DE CALZADOS
* Exhibición de 10 a 12 referencias.
* Nunca exhibir de forma uniforme.
Forma Incorrecta
Forma Correcta
Gracias por su atención
Full transcript