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Control My House

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by

Sarah Soliman

on 10 May 2014

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Transcript of Control My House

Concept
Marque : Control My House
Logo
Service
Utility
Control My House
Marche
Ciblage
Positionnement
Objectif
Communication
Strategie
Pull Vs Push
Axe
Rationnel
Emotionnel
Type de Media
B To B
B To C
Budget
Media Plan
Strategie
Lancement/ Notoriete
Disponible simultanement
Nouveau service Demonstration concrete

Booth
Ecran
SMS - Message cellulaire
Evenement
Display

Ou
Tout les magasins Vs Magasins specifiques

1 - Magasins Des appareils ménagers : ( Btech )
2 - Hypermarchés :  Carrefours ( Alexandrie, Dandy, Maadi, Cairo Festival )
3 - Les mall / place de restaurants : ( City stars -  Cairo festival City - Downtown )
5 - Kidzania
6 - New Cairo compounds : ( Rehab – Kattameya heights )
7 - Summer compounds  in Red Sea and Mediterian Sea : ( Marina – Stella Di mare – Gouna – Hasienda )
8 - Club sportif et sociale : Héliopolis Sporting club - Wady Degla – kattameya Golf club – Guezira – smash
9 - Ikea
Quand
Saisonalite

1 - la saisonnalités des produits

2 - La scolarité examin vs vacances mi d annee – vacances d'ete – la rentree

3 – Evènements annuels : la foire du caire

4-Il faut aussi mettre en considération les fêtes voyage - mariage apres les fete
Conslusion
B to B
Promotion
Event
Brochure
Representant / Promoteur
Booth
Video
Brochure
Internet
B To C
Classe Sociale
Status Maritale
Age
0-14 years: 32.3%
15-24 years: 18%
25-54 years: 38.3%
55-64 years: 6.6%
65 years and over: 4.8%
Segmentation
Notoriete
Chiffre Affaire
Economiser l’énergie = l’argent :
Sécuriser
Gagner du temps
Confort
Prestige - Image
Display
Ecran + Promoteur
Full transcript