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Ninja MasterPrep Pro

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Christine Tromp

on 8 October 2013

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Transcript of Ninja MasterPrep Pro

Ninja MasterPrep Pro
Pricing Strategies
Pricing Strategies
Short Term Marketing Objectives
Pricing for the Market
Discussion
Product Positioning
Locations
Support and Services
Customer Expectation
Any Questions?
Feedback?
Pricing Strategy Recommendations
- Value Based
- Priced above the market
- Optional Product Pricing
- Product Bundle Pricing
Ninja MasterPrep Pro System
Marketing Objectives
Pricing Strategies and Suggestions
Pricing for the Target Market
Discussion and Feedback

Agenda
Target Market
Support and Services
Forums
Online manual
Product registration
Free trial
Website
Locations
Television
Retail
(Sullivan, 1997)
Positioning of the Ninja MasterPrep Pro
(Sullivan, 1997)
(Sullivan, 1997)
"To create high quality products that truly delight consumers and that result in increased sales for our retailers and therefore, for the company as well”
Valued at only $120
$193
Bibliography
Value-based pricing
Customer expectation and perceived value
Bundle packaging
Affordable for the target market segments
Product Positioning
Customer Expectation
Product A - $69.90
Product B - $119.20
Cost-based or Value-based?
Or
Pricing Strategies for existing
products:
Above
Equal
Below
Product Mix Pricing
Strategies:
Will the product mix affect Ninja sales?

Pricing for optional products?

Is our initial sale captive?

Do we offer product bundle pricing?
(Ninja 2013)
(Target 2013), (Amazon 2013), (Acquirgy 2011)
(Ninja 2013), (Target 2013),
(Acquirgy 2011)
(Target 2013)
Source: Ninja: Rule the Kitchen, 2013
Summary
Paun, D. A., & Compeau, L. D. (1997). A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade. Journal of Public Policy & Marketing , 1-3.

Sullivan, J. C. (1997). Concept marketing: Value versus price. National Underwriter , 1-2.

Bibliography - Kelsey

Acquirgy. Ninja "Master Prep Pro™" (Pt. I). Digital video. 2011. Web. 8 Oct 2013 <

"Breville Kinetix® Aero Blender." Target, 2013. Web. 1 Oct 2013. <http://shop.target.com.au/p/breville-kinetix-reg-aero-blender-bbl420/P51505370>.

"Ninja™." Ninja Kitchen, 2013. Web. 3 Oct 2013. <http://www.ninjakitchen.com/>.

"Ninja Master Prep Professional Blender, Chopper and Ice Crusher: More Power & 2 Times Faster."Amazon, 2013. Web. 1 Oct 2013. <http://www.amazon.com/Ninja-Professional-Blender-Chopper-Crusher/dp/B003O47MKA>.

"Ninja™ Master Prep™ Pro." Ninja Kitchen, 2013. Web. 1 Oct 2013. <http://www.ninjakitchen.com/NinjaMasterPrepPro.shtml>.

"Ninja Master Prep Professional-Black/Silver." Target, 2013. Web. 1 Oct 2013. <http://www.target.com/p/ninja-master-prep-professional-black-silver/-/A-12834027>.

"Ninja Master Prep Professional Blender, Chopper and Ice Crusher." Amazon, 2013. Web. 8 Oct 2013. <http://www.amazon.com/Ninja-Professional-Blender-Chopper-Crusher/dp/B003O47MKA>.

"Ronson Food Processor + Blender." Target, 2013. Web. 1 Oct 2013. <http://shop.target.com.au/p/ronson-food-processor-blender-rfp200/P46838407>.

"Target 2-Year Replacement Plan." Target, 2013. Web. 1 Oct 2013. <http://www.target.com/p/target-2-year-replacement-plan-covers-items-50-00-99-99/-/A-11691837>.
Full transcript