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Ninja MasterPrep Pro
Transcript of Ninja MasterPrep Pro
Short Term Marketing Objectives
Pricing for the Market
Support and Services
Pricing Strategy Recommendations
- Value Based
- Priced above the market
- Optional Product Pricing
- Product Bundle Pricing
Ninja MasterPrep Pro System
Pricing Strategies and Suggestions
Pricing for the Target Market
Discussion and Feedback
Support and Services
Positioning of the Ninja MasterPrep Pro
"To create high quality products that truly delight consumers and that result in increased sales for our retailers and therefore, for the company as well”
Valued at only $120
Customer expectation and perceived value
Affordable for the target market segments
Product A - $69.90
Product B - $119.20
Cost-based or Value-based?
Pricing Strategies for existing
Product Mix Pricing
Will the product mix affect Ninja sales?
Pricing for optional products?
Is our initial sale captive?
Do we offer product bundle pricing?
(Target 2013), (Amazon 2013), (Acquirgy 2011)
(Ninja 2013), (Target 2013),
Source: Ninja: Rule the Kitchen, 2013
Paun, D. A., & Compeau, L. D. (1997). A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade. Journal of Public Policy & Marketing , 1-3.
Sullivan, J. C. (1997). Concept marketing: Value versus price. National Underwriter , 1-2.
Bibliography - Kelsey
Acquirgy. Ninja "Master Prep Pro™" (Pt. I). Digital video. 2011. Web. 8 Oct 2013 <
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"Ninja™." Ninja Kitchen, 2013. Web. 3 Oct 2013. <http://www.ninjakitchen.com/>.
"Ninja Master Prep Professional Blender, Chopper and Ice Crusher: More Power & 2 Times Faster."Amazon, 2013. Web. 1 Oct 2013. <http://www.amazon.com/Ninja-Professional-Blender-Chopper-Crusher/dp/B003O47MKA>.
"Ninja™ Master Prep™ Pro." Ninja Kitchen, 2013. Web. 1 Oct 2013. <http://www.ninjakitchen.com/NinjaMasterPrepPro.shtml>.
"Ninja Master Prep Professional-Black/Silver." Target, 2013. Web. 1 Oct 2013. <http://www.target.com/p/ninja-master-prep-professional-black-silver/-/A-12834027>.
"Ninja Master Prep Professional Blender, Chopper and Ice Crusher." Amazon, 2013. Web. 8 Oct 2013. <http://www.amazon.com/Ninja-Professional-Blender-Chopper-Crusher/dp/B003O47MKA>.
"Ronson Food Processor + Blender." Target, 2013. Web. 1 Oct 2013. <http://shop.target.com.au/p/ronson-food-processor-blender-rfp200/P46838407>.
"Target 2-Year Replacement Plan." Target, 2013. Web. 1 Oct 2013. <http://www.target.com/p/target-2-year-replacement-plan-covers-items-50-00-99-99/-/A-11691837>.