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Camera Consciousness

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Imogen Bailey

on 5 May 2014

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Transcript of Camera Consciousness

Camera Consciousness
"You are the sum of your published experience." (Speigel, 2014)

Defining camera consciousness
- Consciousness: "The state of being conscious; awareness of one's own existance, sensations, thoughts, surroundings etc." (Dictionary.reference.com, 2014)

- Awareness that exists in today's life of the camera and the prominence of the visual image in everyday life. Eg. News, YouTube, Snapchat, Instagram, GIFS, MEME's etc

- Images have become the "materiality of life." (McCosker cites Bergson, 2003 - 2004)

- Patricia Pisters states: "Images are there; they do not represent some other worldliness but constantly shape the world and its subjects."

- Tensions arise between virtual and actual: memory and present

Reference List
McCosker. A, 2004, 'Deleuze and the new camera consciousness,' UTS ePress, viewed 1st May 2014 <http://epress.lib.uts.edu.au/journals/index.php/csrj/article/view/3512/3655>

Selfie addict Danny Bowman spent 10 hours a day trying to take the perfect photo | News.com.au. 2014. Selfie addict Danny Bowman spent 10 hours a day trying to take the perfect photo | News.com.au. [ONLINE] Available at: http://www.news.com.au/lifestyle/real-life/selfie-addict-danny-bowman-spent-10-hours-a-day-trying-to-take-the-perfect-photo/story-fnixwvgh-1226863190109. [Accessed 30 April 2014].

Sharing the (self) love: the rise of the selfie and digital narcissism | Media Network | Guardian Professional . 2014. Sharing the (self) love: the rise of the selfie and digital narcissism | Media Network | Guardian Professional . [ONLINE] Available at: http://www.theguardian.com/media-network/media-network-blog/2014/mar/13/selfie-social-media-love-digital-narcassism. [Accessed 30 April 2014].

Speigel. E, 2014, '2014 LA Hacks Keynote,' Snapchat, viewed 1st May 2014 <http://blog.snapchat.com/>
- 100 million tags on Instagram with the hashtag #selfie; 230 million #me posts

- 200 million user mark reached in March

- 'Selfie' was Oxford dictionary's word of the year: prevalence in today's society

- Research suggests that frequent use of social media (specifically visual social media incorporating the selfie) encourages narcissism

- Creates social media celebrities

- Perfection of image: aesthetics of filters
- YouTube contributes to online digital communities eg. Scientology

- Users consciously go searching for content they wish to find

- Music film clips, short films, political policies, cat videos (among other animals), Vines, informative videos, reviews, celebrity culture and goss, previews and trailers etc.

- Advisory clips: serve as references, guides and knowledge sharing. eg. iPhone jailbreak

- Moment sharing: in terms of Vlogs and amateur video footage. Relates to crisis and witness generated content

- Commercials: such as the banned Skittles one as well as internally embedded ones from external sites (are often skipped over)

- Controversial topics: often in the form of speeches both in public and private spaces
- Conversations through photos: rather than around them (as seen on Facebook)

- Raw aspect due to the time limits: send ugly photos with the conscious knowledge they will be gone after 10 seconds

- Communicates feelings within a moment

- Excitement surrounding new snapchat due to '!' - heightens immediacy

- Individual and intimate app

- Human relationships are a key aspect to the premise of Snapchat

- Notion of a profile through the visual:
- "they are used to categorise and profile our existance."
- "Popular expression becomes the most valuable expression."
- "We are asked to perform for our friends, to create things they like, to work on a 'personal brand'... we lose our individuality in favour of popular acceptance." (Spiegel, 2014)

- Snapchat prevents the "destruction of the individual" via the selfie:
- "the selfie is the image speak that is uniquely yours, no-one else can take your selfie, it is your own voice-as-image and is thus especially intimate and expressive." (Spiegel, 2014)

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