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Transcript of Outdoor Advertising.
They are everywhere and in some ways the most effective. You can make them simplistic, and eye catching Most Americans are on the road for at least 2 hours a day or more The study showed that 71% of us “often look at the messages on roadside billboards (traditional and digital combined) Study by Forbes Magazine: http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/ Creative and effective advertisement: Anti-smoking advertisement:
creative in the style as an "ash tray"
effective because it fills up the lungs visually showing the effects of smoking
directly affects smokers: have to see it to put out their bud
directly targets the target market Improvement:
add statistical information
example: 1 in 3 smokers will have a heart attack in the next month
make it interactive: if you are the next person to put in a bud, the "lungs" would go into respirator failure, light up red, and breath hard. Could have it breathing, and every cigarette makes it harder to breathe. Works Cited: http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/ Images by Google Images Search Engine and CreativeCommons http://connect.mcgraw-hill.com/connect/hmEBook.do?setTab=sectionTabs