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Brand

No description
by

Agnieszka Maćkowiak

on 6 January 2014

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Transcript of Brand

Brand

Topic: Brand
"People need patience.
It takes time to build a brand."
Consumers
Manufacturers
Apple: the most valuable brand
Source:
Brand:
what is it?
why is it important?
how create it?
identification of source of product
reduction of the risk and the cost of searching
signal of quality
legally protection unique features
source of financial returns
unique associations
over $100bn
Value:
Brand
NAME
TERM
SIGN
SYMBOL
DESIGN
according to AMA
Apple Store Bentall Centre, Kingston
profit: $7,5bn
revenue: $37,5 bn
Full transcript