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MEDIA STUDIES - Evaluation.
Transcript of MEDIA STUDIES - Evaluation.
Ancillary - poster advert Ancillary - television listings double page spread Draft Final BRAND The institution of Channel 4 is used as a shorthand for our young audience. We used a similar colour scheme of vibrant pinks and light grey throughout our ancillary products as well as the same Calibri font to create brand identity throughout the products with a recognisable house style for our brand.
AUDIENCE The use of pink in the products helps to attract the predominantly female audience. The star and presenter Lucy Barber would help to attract the demographic as she is part of it – a young, fashionable, British female student.
INSTITUTION The iconic black and white Channel 4 logo on the newspaper advert creates a connection to the institution, known for its continuous appeal to a younger audience.
GENRE Documentary-lifestyle genre hybrid - focussed on the presenter of the documentary (Lucy Barber of this production group) so that the product belongs to the personality as well as investigative categories of the documentary genre.
The audience responded well to the use of Lucy as presenter, as they liked the reflection of collective identities of modern teenagers, giving it a sense of ‘made by young people, for young people' The genre hybridity creates additional pleasures and gratifications for the audience and would therefore make it a more useful media product We were informed that much of the audio – the interviews and voiceover narrations – are often too quiet compared to the rest of the sound in the documentary so we had to go back to improve the quality We learnt that the editing was effective in establishing meaning to the audience and we had positive comments about our “strong” soundtrack choices and how well they appealed to our target audience Video camera DV tapes Importing footage Frame composition and lighting PRODUCTION LOG Editing split clips at playhead import images and songs remove audio from clips add titles and text transitions - fade in and out Internet research BBC iPlayer, 4OD, YouTube Google images for photographs recording into the microphone songs purchased from iTunes store