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Copy of Ethos, Pathos and Logos
Transcript of Copy of Ethos, Pathos and Logos
There are several ways to appeal to an audience when writing.
Among them are appeals to ethos, pathos and logos -- Rhetorical Appeals
Ethos, pathos and logos
- appeals to
and often uses
Objective: Students will be able to apply understanding of rhetorical appeals by analyzing examples of advertisements and by evaluating and critiquing persuasion techniques in text.
We will explore these three ways to appeal to an audience. You will be applying what you learned at the end of the lesson.
Set up for Cornell notes on the rhetorical appeals.
Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer.
When a judge comments on legal precedent audiences tend to listen because it is the job of a judge to know the nature of past legal cases.
appealing to the
of your audience
Pathos is related to the English word pathetic, sympathy and empathy
The Greek word logos is the basis for the English word logic.
Logos refers to any attempt to appeal to the intellect, the general meaning of "logical argument"
-Return to your QuickWrite responses and
read your responses to your group members
(read aloud - do not pass and read the papers).
AS A GROUP
which appeal you used in the response
Use your Cornell notes
to help you identify the appeal. Write the appeal and how you used it underneath your response and turn in as an exit slip.
You arrive home 20 minutes after your curfew and your parent or guardian has decided to ground you for a week as punishment. On a separate piece of paper, try to persuade your parent or guardian to change his or her mind by using one of three types of arguments explained below. Answer on a separate piece of paper -- you have 5 minutes.
Appeal to your parent or guardian by showing:
that you are trustworthy
that you care deeply about the situation and its effect on him or her
***You should use "I"
Appeal to your parent or guardian by:
telling a story with lots of details to create pity for yourself and your situation.
***You can use "I", though you may refer to other people as well.
Appeal to your parent or guardian by:
giving statistics and commonly held beliefs
referring to experts and facts that can be supported and explained
***You should use "I" sparingly.
of the writer.
“In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers”
How does the following brand appeal to ethos?Consider the following: Is the company trustworthy? Why or why not? Do they have a good reputation? Explain
Turn to your partner to discuss how this advertisement is an appeal to pathos
sense you (author) give as being competent/fair/authority
Miss Sullivan, how do I establish good character and that I am reliable (ETHOS)in my writing?
* Establish your experience with topic
* State the opposing position without bias
* use credible, reliable sources and CITE
* Proof read!!!!!!!!!
* know your audience
* Use precise words and figurative language (appropriately)
*use sources like interviews and individual stories .
How do I add this to my writing?
How can I incorporate logic and reasoning in my own arguments?
BACK IT UP
*present reasons in
Support your arguments with:
quotes from experts
When finished, begin the "Arguing with Aristotle Email"
With your group,
create a key
with highlighters/colored pencils. Each color should represent one of the appeal
Then, read the email aloud with group (take turns)
Use highlighters to identify whether the author is using ethos, logos, or pathos
“rhetoric” – the art of speaking or writing effectively
Discuss with your partner how this advertisement uses the logos appeal.
How are persuasive appeals used to make effective arguments?