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User Generated Content

The presentation of Jaan, Tony and Nikke on 06.12.2012 about User Generated Content
by

Nikke Puskala

on 8 March 2015

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Transcript of User Generated Content

User Generated Content
What is UGC?
History of UGC
UGC today
Find it anywhere online:
An UGC site is a site where anybody can create something on their own. UGC site needs a provider,
like a tent

pole
, who holds the site together, up and running
The site needs users that keeps the site updated on news, information, photos, music or what ever the site is about so that the numbers of visitors satisfy the provider
What is UGC?
What is UGC?
The users of UGC sites can be paid by the views, for example on blog sites, where the user might have a contract of views or click on the ads on the sidebar.
UGC sites can also have contracts where the user doesn't get paid, for example
wikipedia
.
What is UGC?
UGC can be a site of
blogs
,
vlogs
,
photos
,
music
,
information
,
games
, etc. It can basically anything that is created by the user not professionals.
As we have laws in the world the UGC sites have as well. The provider can block the user if he(on a blog site) writes something inappropriate or does something against the rules of the site.
One example of UGC:
What is UGC?
What is UGC?
It entered mainstream usage during
2005
, having arose in web publishing and new media content production circles

User generated content has also been characterized as
''Packaged Goods Media'' of the past century. Packaged Goods Media, in which "content" is produced and packaged, then sent through traditional distribution channels like cable, newsstand, mail, and even the Internet
History of UGC
User-generated content has been around for a while, but has only really taken off in the past few years. Initially seen on websites as discussion boards, it has transformed to
entire websites based on user-generated content
from social networking and blogging
to video sharing
History of UGC
The shift to Internet-based media is only beginning to affect content publishers and broadcasters. At the outset, UGC may have been seen as competition as:
Users may create and watch UGC at the expense of traditional media, reducing advertising revenues.
Users become more selective in their media consumption (especially younger age groups).
Some UGC platforms host unauthorized content from media publishers.
History of UGC
History of UGC
Economic impacts of user-created content
The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users. (Previously, a knowledge of such technologies as HTML and FTP had been required to publish content on the Web.)
Personal blogs
Corporate and organizational blogs
By media type
Reverse blog
Etc...
Wikipedia began as a complementary project for Nupedia, a free online English-language encyclopedia , was founded on March 9, 2000, under the ownership of Bomis, Inc, a web portal company.
Wikipedia was launched on January 15,
2001
by
Jimmy

Wales
and
Larry Sanger
. Sanger coined the name Wikipedia
YouTube was founded by
Chad Hurley
,
Steve

Chen
and
Jawed Karim
, who were all early employees of PayPal.
YouTube began as a venture-funded technology startup, primarily from a
$11.5

million
investment by Sequoia Capital between November
2005
and April
2006
YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California.
Blogs
Wikipedia

"Charlie bit my finger"
which was uploaded on May 22, 2007, is a viral video that has received the most views of any user-generated YouTube video, with over
450 million
views
EXAMPLES
The first video on YouTube, uploaded on Saturday April 23rd,
2005
On the video is
Jawed Karim
, one of 3 founders of YouTtube
By Jaan, Nikke and Tony
What is UGC?
The user can decide if the viewer are able to comment, rate, change the content (wikipedia) and share. User can also decide if other users can or cannot see his site or the content(facebook, instagram, myspace)
The viewer can, if the user has allowed, rate, comment, change the content or share but he can also report the content to the provider if it's not appropriate.
U.G.C
Review sites
Youtube
Different Wiki pages
Imageboards
Blogs
Social media websites
Games
etc.
MOST POPULAR ugc
Depending on the statistics, most popular and frequented UGC are as follows:
facebook
-Created in 2004

-over 1 billion logged on users each month

-Slowly growing userbase
youtube
Domain registered 2005

800+ million page views each month
4+ billion hours of video watched each month
72 hours of video uploaded Every minute
WIKIPEDIA
480+ Million site views a month

90,000+ active editors

21,2 million articles and growing
ugc and crossmedia
why it's a good idea
- "Free" work force

- Potentially massive userbase

- A lot more content that everyone can enjoy
why it's a bad idea
- Potentially massive userbase

- Possible overload of information
UGC AND GAMING
TRACKMANIA
500,000 person playerbase

80 developer made tracks

1+ million user made tracks and car designs
garry's mod
- designed for "creators"

- 1+ million sold

- growing userbase since
2004
little big planet
- userbase of 1.5 million

- 120 new levels created every week

- possibility to work with the LBP crew
WHY IS IT SO POPULAR?
- New content all the time

- Growing userbase

- Users feel more attached to the product,
getting more satisfaction
THANK YOU !
APP STORES
windows
mac
amazon
ios app store
-
collection of over 120,000 programs for windows 7 and 8

- more than half of the apps are created by users

-
- over 100 million downloads of apps

-
Full transcript