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NYLON MAGAZINE

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by

Natalie Shipley

on 1 October 2013

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Transcript of NYLON MAGAZINE

What is NYLON all about?
NYLON guys started out as an insert in the original US NYLON
It became a separate bimonthly publication in 2004
NYLON guys circulation is 110,000 (April 2013)
NYLON around the WORLD
Citations
Who is NYLON
Since it's launch in 1999, NYLON magazine has been the reigning authority on fashion, music, and beauty for the modern and intelligent young woman. with award-winning photography, groundbreaking design and a distinct editorial voice, NYLON extends beyond the pages of the publication and is celebrated as the definitive lens for cutting-edge style and emerging popular culture.
NYLON magazine was founded in 1999
Founded by Mark Blackwell, Helena Christensen, Marvin Scott Jarrett, Jaclynn B. Jarrett
Founder, Helena Christensen is a former Victoria's Secret Angel, super model, and photographer. She shot the first cover photo and spread of Liv Tyler.
The Facts
NYLON magazine published it's first article in April of 1999 in the U.S.
Based in NEW YORK CITY
Why "NYLON" according to Publisher Jaclynn Jarrett, the magazine's name was chosen because "... Marvin Scott Jarrett, our Editor-In-Chief, just liked the sound of Nylon. After picking it, we realized the New York/London tie- in, which is congrous with our editorial focus of these two cities."
THE BEGINNING
NYLON readers annotation:
NYLON, for the girl who leads the pack, and looks good doing it.
Published monthly, except combined such as JUNE/JULY AND DECEMBER/JANUARY issues.
NYLON is like a sushi roll... it's pages contain reviews, features, and how-to's all focused around
fashion
beauty
entertainment (movies, books, and movies)
travel
Target Audience


Women ages 18-35.

NYLON focuses on reaching those who do not want to conform to mainstream magazines, such as Cosmopolitan or Seventeen.
AUGUST 2013 CIRUCLATION
217,506



Faces of NYLON
Christina Ricci, Drew Barrymore, Florence Welch, Lindsay Lohan, and Zoe Saldana, TPOBAW Cast, Sienna Miller, Avril Lavigne, Mila Kunis, and Hayden Panetiere
Features
Nylon President Reports to Court This Month for Money Laundering Trial

How did a white collar crook from Philly come to run New York's indie fashion magazine?


By Kat Stoeffel 9/02/11 12:14pm

Later this month, the longtime president of Nylon magazine, Don Hellinger, and its current chief financial officer, Jami Pearlman, will report to court for trial readiness. In February, US Attorneys charged them with money laundering and operating an illegal gambling business. They seek $44 million in forfeiture.



Japan
South Korea
Singapore
wikipedia.org/wikiNylon_magazine
linkedin.com/company/nylon-magazine
sassmouthreads.wordpress.com/2013/05/09/nylon-magazine
scibd.com/doc/5197825/Nylon-Magazine
stylesight.com/assets/marketing/pr/2013/presslink/08_aug/NylonMagazine_8-2013.pdf
ALL IMAGES- GOOGLE IMAGES
NYLON magazine October 2013 issue
Full transcript