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PESTEL Analysis - Case Study of Vinamilk
Transcript of PESTEL Analysis - Case Study of Vinamilk
: the tropical monsoon climate is a challenge for dairy farm.
Source: Annual Report 2013 - Vinamilk
Environment issues: pollutions from dairy farm create problems.
Environmentally friendly packing materials.
High-tech helps to decrease environmental affection.
Vietnam is a country with a stable political
Government still plays the big role in market.
Choosing the right places for dairy farms.
Strong technology helps to limit climate affection
1.Pham Thi Phuong Dung
2.Nguyen Minh Huong
3. Vu Phuong Lien
4. Mac Thang Long
5. Tran Quoc Thang
6. Nguyen Phuong Thuy
Milk consumption per capita in Viet Nam quite low
Percentage of malnourish children still high.
Level of education
Perceive about milk's benefit
Parents concern about their children's health and try to buy milk
More than 80% of who live in rural area depend on agriculture
Most of Vietnamese people do not have habit of drinking milk
One of strong competitors is TH true milk, a new milk brand
Company has massive investment into cattle farm and has 45.000 cows
Autonomous on material
Fresh milk issue
" milk company but hardly cowherd"
Reliance on imported raw materials leads to the risk margin decreased
Vietnam is a peaceful country without war and terrorism.
" Say milk, say vinamilk"
Diversity in product, flavour and wraps
High quality products and low price
Be a strong milk brand, vinamilk focus on developing advanced machine
Vinamilk is the only company in Asian which has automatic milking system G.A.P certification
reduce labour and enhance managing
enhance client trust
enhance product qualify
enhance market to oversea
But Vinamilk must face to:
Supply chain risk
Risk of IT security
Risk of product cotamination
High inflation rates
Vietnam is a member of WTO so they must compete foreign companies but they can attract more investment
Vinamilk should implement some methods as improving the governance quality
Social activities are the key action programs.
Define its development strategies and take specific actions in business operations