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PESTEL Analysis - Case Study of Vinamilk

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Phạm Dung

on 8 January 2015

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Transcript of PESTEL Analysis - Case Study of Vinamilk

Political
Social
Environmental
Natural environment
: the tropical monsoon climate is a challenge for dairy farm.
Macro-environment
Introduction
Source: Annual Report 2013 - Vinamilk
TECHNOLOGICAL
Hardware
Software
R&D
Environmental

Environment issues: pollutions from dairy farm create problems.

Natural Environment
Environment Issues
Environmental
Environmentally friendly packing materials.
High-tech helps to decrease environmental affection.
G.A.P standard
Vietnam is a country with a stable political
Government still plays the big role in market.
Choosing the right places for dairy farms.

Strong technology helps to limit climate affection

PEST ANALYSIS


GROUP 1

1.Pham Thi Phuong Dung
2.Nguyen Minh Huong
3. Vu Phuong Lien
4. Mac Thang Long
5. Tran Quoc Thang
6. Nguyen Phuong Thuy

Social mobility:
Milk consumption per capita in Viet Nam quite low
Percentage of malnourish children still high.
Level of education
Perceive about milk's benefit
Parents concern about their children's health and try to buy milk
Population demographics:
More than 80% of who live in rural area depend on agriculture
Most of Vietnamese people do not have habit of drinking milk
THREATEN
Competitors
One of strong competitors is TH true milk, a new milk brand
Company has massive investment into cattle farm and has 45.000 cows

Autonomous on material
Fresh milk issue
" milk company but hardly cowherd"
Reliance on imported raw materials leads to the risk margin decreased
Recomendation
Reference

vinamilk.com.vn
Vietnam is a peaceful country without war and terrorism.
Slogan
POLITICAL
POLITICAL
" Say milk, say vinamilk"
Diversity in product, flavour and wraps
High quality products and low price
Nutritious products
Introduction
Introduction
"Pure 100%"
History
Be a strong milk brand, vinamilk focus on developing advanced machine
Vinamilk is the only company in Asian which has automatic milking system G.A.P certification
Technological
Technological
reduce labour and enhance managing
enhance client trust
enhance product qualify
enhance market to oversea
But Vinamilk must face to:

Social risk

Supply chain risk

Risk of IT security

Risk of product cotamination
Comparision
High inflation rates
http://dddn.com.vn/vinamilk.tag
globalgap.org
Vietnam is a member of WTO so they must compete foreign companies but they can attract more investment
Political
Political
Vinamilk should implement some methods as improving the governance quality
Social activities are the key action programs.
Define its development strategies and take specific actions in business operations
Full transcript