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My TMC Business Plan

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joel gerdis

on 24 October 2012

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Transcript of My TMC Business Plan

Kim Moody – Administrative Bookkeeping

Kim Moody is the president/owner of Compatible Communications, LLC., a telecommunications company and authorized Toshiba dealer. Kim spent ten (10) years in the medical profession, then in 1985 went to work for Compatible Communications as a commission only sales representative. She worked her way up in the company, and in 1999 purchased Compatible Communications, where she remains president and sole owner.

Today, Compatible Communications is a 40 year old business, remains an authorized Toshiba dealer, and is operated as a debt free business.
 
Kim has a heart for all aspects of financial counseling, has completed the Dave Ramsey Financial Peace Course & is a certified Crown Ministries financial/budget counselor. She has been involved in the Financial Care Ministry at Southeast Christian Church since 2008 where she volunteers as a Financial Care mentor. Her goal is to one day start a second business, providing financial/budget counseling full time.

Kim oversees the day to day bookkeeping for My TMC Seth Huberman The Media Place, Inc. – Media Consultant Kim - Vice President of Marketing Wayne Cox & Jay Stewart
The Content Squad Law Firm
Coneliffe, Sandmann & Sullivan
Kenneth A Bohnert Attorney at Law Accounting Firm
Dean-Dorton-Allen-Ford
Philip J. Amshoff CPA Director of Tax Services The Content Squad The Content Squad Tray Rankin
Vice President of Sales Tray Rankin is a tenacious, innovative thinker with over 20 years of experience developing, leading, coaching, training, managing and implementing strategies and solutions for businesses on a local, regional and national level. Tray approaches all situations with the end game in mind. He began his career with KFC Corporation/YUM Brands in restaurant management.

His operations insight and attention to bottom line profitability was quickly recognized and he spent the next 10 years in a variety of roles including General Manager, President’s Club Training General Manager, RGM 2, National Delivery Trainer/Delivery Development Coach, and Market Coach in Indianapolis where he supervised 9 restaurants, which represented $11M in operations.

While at YUM, Tray received numerous awards for outstanding service and performance. Following his tenure at YUM, he spent the next several years with Papa John’s and Popeye’s. Tray put his effective negotiating skills to good use working in real estate development and he spent several years in sales management with RTUI (print sales; 100 points of distribution) where he was Regional Sales Manager for Kentucky and Southern Indiana.

Tray founded TRI Marketing two years ago. TRI is a full service marketing and advertising company serving local, regional and national clients in the multi unit retail, healthcare, financial, education and service industries. VI. Marketing Plan Our marketing plan, included below, details our products and/or services, pricing and promotions plans.
Product/Service description/features: - Geo targeted, merchant info - Ability to list multiple offers or services - FINALLY a way to truly benefit from social media - MERCHANT has complete control, with excellent tracking / measurable statistics from the back office Merchant Dashboard - LINKING ability allows for unlimited sharing, education, & communication - Constantly evolving & updating to stay on cutting edge of technology - LIVE update capabilities, completely customizable mobile application

Product/Service benefits:  INCREASE SALES & PROFITS - Bring in new customers - Bring in new area residents - Increase the number of times a customer visits - Capture your competitors’ customers - Raise your average sale - Repeat exposure to new products - Incite customers to visit you more often - Creates top of mind awareness - Increases cash flow - Affiliate process dramatically drives communication to bring new customers REDUCE COST - Cheaper & more effective way to communicate on world’s fastest growing platform - Ends wasted expenditures on “scatter marketing” - Lowers advertising expenditures - Maximizes your ROI

CREATE GROWTH - Grow profits - Grow customer base - Grow size of business, & expand to new locations - Increase market exposure - Increase market share - Reach majority of consumers in the community with the fastest growing technology (finally be on the cutting edge of technology, rather than on the tail end) Affiliate Promotional Partners - Second: According to Apple, Inc. When My TMC submitted our My TMC App for approval by Apple, Apple came back and said “My TMC you are the first App in the world to get approved on a promotional tracking code on the front end of any App. Congrats!”

Here is how the Promotional Tracker Code works: When a consumer downloads the My TMC App for FREE we ask you to OK your GPS and then we ask where you heard about the My TMC App –A drop down box appears, you can type in where you heard about My TMC. Example: Type in WAMZ or Louisville Magazine or Louisville Bats, etc. Our My TMC software tracks all of this, allowing My TMC to revenue share (pay per download) to each independent media affiliate that is promoting My TMC.

My TMC Signs On Affiliate Media Promotional Partners: While we are out signing on our first Merchants, we are simultaneously working on signing Affiliate Media Promotional Partners. Once we have enough Merchant partners singed on (around 50) we will start the media promotions to encourage downloads. My TMC downloads start to happen, thus building the My TMC consumer database. We do this on a local level and repeat this in each new market we enter. Consumer Downloading & Using The TMC App - Third: Once My TMC has a good number of Merchants signed on (around 50 per market to start) we start our marketing campaigns. These multi prong marketing campaigns (Radio, TV, Print, Direct Mail, Web, Social Media, In-store, Events) are directed to the public and spearheaded by our in-house Vice President of Marketing along with our outsourced agencies. Market by Market Local Media & Strategies – Continually Pushing Out: My TMC will continue to always push our brand in the marketplace. We expect the My TMC App to evolve and add additional adoptable features like “Instant FaceBook” “Twitter” “Loyalty Rewards” and “Mobile Walt” functions. These features and functions will keep our existing My TMC fans fresh and want to come back for more as well as attract new My TMC Fans.


As we continue to grow the brand we will attract new user/fans that will become loyal to My TMC. Once we saturate the market with users/fans that have downloaded the App we will start to direct our media to reflect more user/fan daily usage of the App. For instance “Use the My TMC everywhere, did you know that McDonalds has a buy one get one FREE offer today, don’t forgot to use it today, saving you money at each stop.” More usage of the App (trackable) allows us to charge more money from the merchants. Mobile & Couponing Industry
We all know the global mobile marketplace is exploding at tremendous levels and will continue to grow for some time. Those who take advantage of right place, right product, and right time will WIN BIG. We know and have already proven we have that right combination and power to unleash and build a tremendous company.
We know that by the end of next year approximately 90% of people on the planet will have a personal mobile phone. The Smart-Phone (web enabled) industry is the fastest growing segment of mobile phone sales today. 52% of all phones now in the USA are Smart-Phones; that number is set to rise to 73%+ by the end of next year and 36 months from now, 88%+ of the mobile phone marketplace will be Smart-Phones. We fully intend to take advantage of this trend and in this document you will see we have already started that process which will continue to grow locally, regionally and nationally.

The mobile couponing industry has quickly become extremely valid and is growing every day

Fact: This year there will be 80 Billion mobile coupons redeemed.

Mobile couponing is exploding with merchants and retailers leveraging to secure their branding and positioning into this fast growing segment of mobile marketing. They are trying to find the right relationships and turning them into partnerships. They understand the supply and demand while staying ahead of the curve, thus keeping them relevant and engaged with consumers. My TMC is delivering in this space now.

Additionally, looking further into couponing and looking specifically at very successful companies like Groupon and Living Social one can see that these trends have now become much more validated and consumers have accepted them as standard ways of receiving coupons and daily offers. My TMC is taking that line of thinking with a new direction, partnering with our Merchants/Retailers, pushing out offers, and branding using applied Smart-Phone delivery methods that give the Merchant complete control over their promotional/couponing content. Relevant Market Size Scott Menefee is the President of Phoenix Business Systems, Inc. and has 22 years of experience in the printing industry.

Scott is a print marketing professional for many small to medium sized companies in the Kentucky Region.

He is a decanted Christian family man and a leader in the community.

Scott is also Board of GO Ministries . Scott Menefee
Founder of Phoenix Business Systems, Inc (Owner in My TMC, LLC) Mike Carter
Director of Administrative Finance (Owner In My TMC, LLC) Michael Carter has made a career out of small business development and ownership.  While still in high school he was already helping manage his father’s commercial H.V.A.C. company (Erie H.V.A.C.) gaining valuable experience while working to complete sealed bids for prospective commercial clients. Additionally, Michael maintained and ordered daily inventory needs, as well as the equipment for major projects to be completed.

Immediately following college graduation Michael started a new family business in the mortgage title industry.  While being the face of General Home Services, Michael took the lead in not only selling G.H.S. to the mortgage and title companies but working directly with them to complete their mortgage closings. 

Michael helped establish G.H.S. on the forefront of what is now offered by many mortgage and title companies, the customer friendly home closing. Establishing relationships with these companies G.H.S. grew from a 2 person operation to closing loans throughout the state of Ohio and Kentucky before eventually selling the company to an Ohio based mortgage company.

Having built a large client base Michael has continued his own business in the mortgage title business as an independent contractor for many of the same companies which he originally convinced to work with a small startup title company.

As Director of Administrative Finance Mike works closely with Kirk Howell My TMC’s CEO/President to oversee all financial positions of My TMC.

    James “JR” Rance
Executive Vice President Business Development
Owner in My TMC
Co-Founder & Vice President of Business Development for My TMC, JR is an entrepreneurial executive with more than 20 years of experience managing successful business networks.

JR began his career in sales, learning quickly the path to success is by building strategic relationships with clients and complimentary business partners. A sales motivation expert and top operations project manager; JR quickly climbed the ladder to become Vice President of Sales for a full service packaging company, where he built a reputation for reliability.

In 1999, JR became a partner in America's RX Plus, LLC, where he excelled in the marketing and selling of their health discount card, which is now accepted in over 70,000 locations nationwide. Taking his knowledge of sales, marketing and operations, JR Co-Founded Digital Alliance Group, LLC, a digital signage company focused on the needs within the retail, government, restaurant and healthcare industries.

As Vice President of Business Development for My TMC, JR's focus is on managing all aspects of business development and client relations. The Competitive Edge Every industry has competition. Our advantage is that our competitors have paved the road for success by developing and implementing proven concepts and programs in the mobile industry. Not only have they developed a trend in couponing but have helped to educate the consumer on the value attached to such programs. Society today is receptive to various forms of mobile technology and couponing, with expectations of better, simpler and more user-friendly. By combining the proven success of couponing, and mobile engagement with the latest in technology, My TMC is on it’s way to becoming the most versatile and innovative variation to enter this market.
We are Competing and winning.

My TMC App is superior to our competitors for many reasons:
We have a unique model (go to market strategies)
Proven how to attract and bring on merchants and keep them happy while paying
Proven how to attract, promote and bring on consumers, who keep coming back for more
Scalable business model (local feel, national ability)
Unique applied technologies
Early adaptors to mobile and loyalty technologies
Speed to market How Does the App Work?
Watch Video On Your Terms – My TMC customizable mobile phone app that gives you instant access (on your terms) to the merchants you want. Delivering incredible, real time, deep discounted, mobile coupons and deals from merchants/retailers that you chose and are in your area.

Completely Customizable – My TMC app is completely customizable by you; simply select and build in your favorite merchants; how you want to receive the offers, when you want to receive the offers, and how you want to view the offers.

Ease of Use – No need to search for offers in the paper, online, or even with a mobile browser, no reason to memorize SMS short codes. Simply download My TMC “the application” on your mobile phone; set up your personal parameters, start using and enjoying the service now. At the time of purchase go to your My TMC interface, tap the “Merchant Icon” button you want, then tap the “Merchant Coupon” button, show it to your cashier and the savings are now yours. Bob is a rare combination of business entrepreneur, strategic visionary and outstanding communicator. Bob’s successful track record in creating and developing growth companies combined with his specialty focus in sales, marketing and technology, has enabled him to help companies convert their Intellectual Properties’ into thriving businesses throughout his career. Bob’s most recent business endeavor has taken him to the new world of digital and mobile marketing.

As President and CEO of Gold Mobile, Bob has built a thriving business focused on “mobilizing a company’s CRM and Marketing”. The Gold Mobile platform has supported many global brands including, Coke, Ford, Miller Brewing Company, Virgin Atlantic, Wendy’s, Lipton, and many others.

Founder and former CEO of Starpoint Solutions, a software consulting & development company. Grew from $1.2M in 1992 to over $80M in 1998. Founder and President of Level 8 Systems, a transactional middleware software product company. Built company to a $10M run rate and sold company to an Israeli technology company.

General Manager, DMQ software. Built sale to a few million and sold software product rights to IBM. Winner of two Daytime Emmy Awards for the animation on the Rosie O’Donnell show. Bob purchased Magnet Pictures (an animation studio) and 18 months later won the first of two Emmy awards.

Bob packaged his life experiences, fascinating stories (also ran an organic farm), and hard fought battles into a motivational seminar called: “How to Create Positive Change in Business and in Life”. In his unique style and upbeat delivery, Bob has spoken and presented to audiences at International conferences and major corporations, worldwide. Bob Gold
Chief Executive Officer, Gold-Mobile, Inc. (Owner in My TMC, LLC) Board of Advisors
Kirk Howell
President & Chief Executive Officer (Founder & Owner of My TMC) Kirk has a long history of building strategic relationships that transform markets. His leadership skills, strategic partnerships and business developments throughout the technology world led to the development of industry-leading products and services in digital signage, internet development, multimedia broadcast, business-to-business affiliate programs and mobile communications. He is a professional entrepreneur and strategic visionary who possesses an uncanny ability to perform under pressure, as well as hit the mark and deliver positive results time and time again. His longstanding real world business experiences allow him to find the silver lining in market-trends, long before they happen. These attributes have served Kirk well, over his 20+ years of entrepreneurial business excellence.

Kirk's career began in sales and marketing where he quickly became Vice President of Impulse Communications, Inc. After successfully helping the company to create and sell an internet computer certificate to hundreds of automotive dealers throughout the US and Canada, Kirk changed career paths and became President of 911 Protect, LLC and America's RX Plus, LLC the global leader in emergency notification and medical document storage. Kirk went on to start Mobilesoft, LLC, an up and coming mobile software development company.

Today Kirk manages the day-to-day strategic growth planning, development and execution for all of My TMC’s business operations; ultimately as one of the founders and owners, he is equally responsible for overseeing the MY TMC vision, and overall success of the Company.

Kirk is a single family man with twin teenage boys. He loves kids, coaching as well as participating in athletic events. His is passionate about volunteering to help others in need; at the same time finding ways to help develop other leaders that share the same beliefs in giving back to others. VIII. Management Team The key day-to-day processes that our business performs to serve our customers are as follows: Administration: My TMC is lead by a team of experienced executives with proven successful track records; leaders that take notice of the finer points of business that include but are not limited to procedures, process, execution and delivery, all while delivering meaningful rustles of everyone around them.

Product Development: On a daily basis My TMC is continuously developing and enhancing the My TMC App software, for both the merchant and consumer platforms.

Sales: My TMC has a proven turnkey sales process that starts with introduction and continues with ongoing customer service applications.
Marketing: We are always finding the right relationship in every market we enter. Our marketing goals are to maximize all aspects of the marketing continuum, constantly maximize existing relationships while creating and building new ones; these unique relationships are the life blood of successful marketing.

Customer Service: This is a critical component of our business and we are proactive on all levels of customer service. The executive team believes in complete and constant customer service. My TMC is a service minded company and that is reflected in the way My TMC was and is structured. We are built to support others in need. It is a fundamental principal behind My TMC and we will always encourage this mind set in everything we do.

Finance & Accounting: We have an accounting and faineance department lead by a proven team of qualified individuals that never rest and are constantly ahead of the curve.

Legal: We have outstanding representation in all areas of the My TMC business structure. VII. Operations Plan
Key Operational Processes Location-based marketing is growing like never before. A main contributing reason is tremendous advancement in mobile technology and increased consumer use of mobile coupons. More and more tech-savvy consumers are using mobile coupons every day. Will merchants, marketers and brands be far behind when it comes to leveraging this golden new opportunity to the fullest? The growing phenomenon of mobile couponing is leaving the traditional paper couponing far behind, and with good reason. Market Awareness of Mobile Couponing

The Mobile Marketing Association (MMA) has the following definition for mobile coupons: electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format. Many retail outlets, stores and product manufacturers have seized the powerful opportunity that mobile couponing represents. A notable example is Starbucks, which declared a recall rate of 93% to its promotion of Via instant coffee.
The Success Potential of Mobile Couponing

Mobile couponing, otherwise known as mCouponing has already demonstrated its potential to deliver significantly higher ROI when compared to paper-based coupons. When compared to traditional paper-based coupons, Mobile couponing’s redemption values are at least 50% more. Mobile couponing is expected to generate global redemption values of $4 billion by 2014. The Growing Phenomenon of Mobile Couponing Mobile Stats 303 million Americans reported that they own a mobile device (CTIA)
eMarketer estimates that there will be 115.8 million smart phone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)
By 2016, nearly three in five consumers will have a smart phone (Source: eMarketer, 2012)
50% of U.S. cell phone users have smart phones (Source: Nielsen, 2012)
66% of Americans ages 24-35 own a smart phone (Source: Nielsen, 2012)
8% of total e Commerce sales will come from mobile by 2014 (ABI Research)
IDC predicts that global mobile downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.
74% of consumers search multiple coupon sources each week
By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
It is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011 (Source: InMobi study, 2011)
74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
78% of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant (Source:Mercator Advisory Group, 2012)
Approximately 52% of smart phone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011) III. Industry Analysis - Market Overview Company Overview Key Partnerships
Gold Mobile, Inc. (Mobile Software Development)
Karma Interactive, Inc. (Software Development)
The Content Squad (Social Media and Inbound Marketing)
Phoenix Business Systems (Printing, Collateral Development)
TRI Marketing (Full Service Advertising and Marketing Agency)
Sysco Foods (National Food Service Provider for Restaurants and Institutions)
The Golf Channel & Golf Now (Golf Now Booking Engine for 4,000 Golf Courses)
Nelligan Sports Marketing (Marketing Agency for Universities Nationwide)
Charter Marketing Group (Marketing, Advertising for Broadcast Out of Home Venues)
GO-Ministries (Global Outreach Ministry)
Chase Bank, Inc. (Bank) The Territory Development Loan Opportunity:
Development Loan Amount: $100,000 per 1,000,000 Population
Territory Availability: Will Discuss Territory Availability
Launch Date (per territory) form Receipt of Funding: Immediately
Payment Terms: $100,000 (per 1,000,000 population) due at signing
Repayment Terms & Revenue Share: Monthly payments tied to all revenue
See attached proforma Below is a snapshot of My TMC, LLC since its inception:
Date of formation: November, 2011
Legal structure: Kentucky, LLC
Office location: 11214 Professional Park Drive, Louisville Kentucky, 40291
Initial funding received: $17,500 January
Product Launched: My TMC, Mobile App - June, 2012 - Louisville, Kentucky
Revenue milestones were reached:
June (first month sales revenue) $2,600
September (latest month sales revenue) $18,000
*7x revenue growth in 4 months - See attached proforma MY TMC App is a user-friendly mobile application and FREE to download on the iPhone and Android platforms! The “TMC” stands for Today’s Mobile Coupon. G.O. Ministries
“We are grateful to be part of My TMC, it is a fantastic partnership. The fact is your willingness to sign up for MY TMC helps us financially. Your help assists us in many ways, delivering for individuals and families that are in need. Please encourage others to sign up and use My TMC. We thank you, the individuals, and families we serve thank you as well; God bless you all!”
- Brook Brotzman, Founder Brook T. Brotzman is the Founder and President of G.O. Ministries and has been actively involved in missions since 1982. Being part of many short-term mission teams, seeing the need of nationals on the field, and their passion to share the love of Christ with others is what started the vision of partnering with Nationals through short-term missions.

G.O. was created out of the need to support the work of national Christian leaders on the field and the best way for people to see that work is to participate in a short-term mission trip.  Brook resides in Louisville with his wife, Sandra, and daughters Gabrielle and Brianna.

Additionally, G.O. Ministers owns a portion My TMC, LLC. Brook T. Brotzman
Founder and President of G.O. Ministries
(Owner in My TMC, LLC)
Reaching Consumers:
Affiliate Promoters
Radio
TV
Print
Direct Mail
Social Media
Inbound Marketing
Fundraising
Street Marketing
Celebrity Promotions
Events
Web Marketing
In-store Promotions Distribution Plan
This section is broken down in two parts Consumers & Merchants both of which have similarities in how we reach out to each one Reaching Merchants:
Existing Relationships
In-House Sales Force
Independent Contractors
Affiliates Sales
Radio
TV
Print
Direct Mail
Social Media
Inbound and Outbound Marketing
Trade Shows
Events
Celebrity Promotions
Web Marketing :
We have developed a mobile delivery Merchant/Consumer acceptance model that will allow for an incredible alliance of engagement between the Merchant and the Consumer.
Our model is the key. Merchants On The My TMC App - First: The fact is there will be no consumer download onto the My MTC App until we have a good amount of merchants on the app, within any particular local market. Depending on the quality of merchants on the app, our experience tells us that the “magic merchant number” is approximately 50 merchants before we start the media promotions, encouraging consumer downloads. At this time consumers will want to download and use the My TMC App; especially if they are seeing more and more merchants added every day Chicken or Egg Explanation:
Merchants-Clients first...
Affiliate Promotional Partners Second...
Consumer Downloads Third...
Market by Market Local Ongoing Media Promotions and Strategies... My TMC has cracked the code! Does My TMC have a chicken and egg issue? Business size: We have identified 3,000,000 merchant locations in the USA that are good candidates for the My TMC App.
The Need for Constant Branding and real social media exposure is critical in today’s world for both large and small businesses. Targeted one on one marketing is driving today’s consumer. IV. Merchant Customer Analysis
Small: $500,000 to $10,000,000 (Sales)
Mid: $11,000,000 to $100,000,000 (Sales)
Large: $Billions (Sales)
Middle America: Lexington, Kentucky, Springfield, Illinois
The Big City: NY City, Chicago, Los Angeles

Type of Merchant:
Restaurants
Retail Shopping
Entertainment & Events
On-Line Shopping
Professional Trade …Insurance Agent, Attorney, Physician
Service Trade….Plumber, Electrician, Carpet Cleaning
Much more…… Target Merchant:
Below is a profile of our target merchant for My TMC Below is a description of who our target customers are, and their core needs.
19% of merchants say they will invest $100,000 or more in mobile in 2012 compared with eight percent in 2011 (Source: the e-tailing group, 2012)
65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
43% of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
62% of smart phone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey, 2011)
Financial Highlights per Territory:
$100,000 Development Loan
Per 1,000,000 Population Market Area 36 months
*Return
$514,000 total 24 months
*Return
$222,000 total 18 months
*Return
$108,000 total Repayment of Development Loan
$100,000 plus a 5%-10% Revenue Share For 3 years Live Interface & Measurable Results
We have created a wicked smart, live, robust, and easy to use web interface for our Merchant Partners. You can update your promotional/coupon offers in real time using our back office interface. By partnering with My TMC your business can keep up with today’s trends in mobile marketing, mobile couponing and mobile strategies; while delivering a positive and measurable ROI. On the Go Convenience
Over 300+ million iPhone applications have been downloaded in less than one year, and other mobile phone manufacturers and big players like Google are executing the same strategy. On the go convenience is a huge part of the success of reaching consumers in today’s times.
  Geo location Targeting
GPS Based or “Location Based” – no matter where you are when you use My TMC; at that moment you will see “Local, Regional and National In-Network-Retailers” on your phone, based on your location. You can view retailers by their logo and name. See how far they are from you, their offer to you, mapping, website, phone numbers and more. Reach Potential Customers
My TMC provides your business with a new, exciting way to reach potential customers. Apple founder Steve Jobs said, “You can’t get much closer than someone’s personal mobile phone and permission to engage them is the key”. We believe in this statement, and try to model our business strategies after that kind of thinking.
  Trackable consumer reach and live engagements that deliver positive ROI Actively participates in groups such as: PTA/PTO, school board, church, volunteer work, fundraising, professional associations, community groups, parenting groups, book clubs, etc.

Actively seeks and shares educational knowledge and resources using the Internet, particularly around education, child development and savings on anything; has wide range of social networking channels including beneficial mobile apps. IV. Consumer Customer Analysis
Age: 25-45
Avg House-hold Income: $73,000
Gender: Female
Location: USA/Canada
Marital status: Married
Family size: 4.5
Occupation: Working Mom
Education: Collage Educated Target Consumer:
Married females with kids “Soccer Moms”
The phrase soccer mom broadly refers to a North American middle-class suburban woman who spends a significant amount of her time transporting her school-age children to their sporting events or other activities. Below is a description of who our target customers are
303 million Americans reported that they own a mobile device (CTIA)
e-Marketer estimates that there will be 115.8 million smart phone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)
By 2016, nearly three in five consumers will have a smart phone (Source: eMarketer, 2012)
50% of U.S. cell phone users have smart phones (Source: Nielsen, 2012)
66% of Americans ages 24-35 own a smart phone (Source: Nielsen, 2012)
8% of total eCommerce sales will come from mobile by 2014 (ABI Research)
74% of consumers search multiple coupon sources each week.
By 2014, mobile Internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012) Quote: Matt Akridge, Owner of Akridge Orthodontics (Three Locations)
“My TMC has given us tremendous exposure! We are seeing individuals who are tapping on our icon and we know what offers those individuals see most; that is a significant thing in our business. It allows us to monitor and adjust our messaging when we want. We are excited about what My TMC is doing for us now and we look forward to what My TMC will be delivering for us in the future. I would encourage any business to give My TMC a try…Thank you My TMC.” Quote: John Bizzell, Market Manager
“My TMC is working great for us; we have total control of what goes on the App and what the customer sees. Our cashiers look for it every day and they know that the customers will be coming in with the My TMC offers. We have My TMC in all of our locations and it continues to drive us new business every day. My TMC is great...Thanks My TMC.” Quote: Greg Gallett Vice President of Operations, Louisville Bats Baseball Club
“We love My TMC and I think so much of it I have it on my own personal mobile phone and I use it quite a bit. The flexibility and the control of My TMC is awesome; we appreciate the relationship and we are looking to maximize every part of our business by using My TMC. Thank you My TMC.” Quote: Steve Stratton, McDonalds Franchise Owner (Three Locations)
“We are enjoying everything about the My TMC relationship. We are getting valuable impressionable real-estate from consumers downloading the My TMC app to their personal phone. We have seen positive increases in store traffic and in one case an 8% increase in sales for the day from one offer on the My TMC App. On an operations level the LIVE My TMC mobile web platform is fantastic, we can track all kinds of important analytics like customer views and redemption rates. I also like it because we can create and track different promotions at each store location. The customers and staff love it because of the ease of use; we are seeing new customers every day... Thank you My TMC!” What Are Merchants Saying About My TMC? My TMC is now available on the IPhone and Android, platforms.

Just search for "My TMC" in the IPhone App Store or Android Market, FREE download. Giving Back
IT IS FREE & YOU ARE GIVING BACK WHEN YOU DOWNLOAD & USE My TMC! My TMC makes your life simpler and saves you money every time you use it. You are also supporting families and children in need when you download the app and use My TMC. We support www.go-ministries.org & www.blessingsinabackpack.org Exclusive VIP Deals
We collaborate with well-known local, regional and national merchants to make sure My TMC offers are the best in the marketplace each day. You will not find offers this good anywhere else, only through My TMC. Offers like Buy-One-Get-One-FREE, and incredible percentages off. You are the VIP. My TMC App is FREE
MY TMC App is user friendly and FREE to download! The TMC stands for Today’s Mobile Coupon. My TMC is a simple-to-use FREE mobile app that gives you fantastic coupons from local, regional and national businesses around your current geographic location. Simply download the application “APP” on your mobile phone, it is LIVE action, watch it automatically retrieve coupons via (GPS-Your Location), and tap on “The Merchant Icons” to view the businesses you’re interested in and see their offers. Show the phone to the merchant at time of purchase and the My TMC exclusive deal is yours! What is My TMC App G.O. Ministries
“We are grateful to be part of My TMC, it is a fantastic partnership. The fact is your willingness to sign up for MY TMC helps us financially. Your help assists us in many ways, delivering for individuals and families that are in need. Please encourage others to sign up and use My TMC. We thank you, the individuals, and families we serve thank you as well; God bless you all!”
- Brook Brotzman, Founder
“We are excited and proud to be in partnership with My TMC. Your participation with MY TMC is helping Blessings in a Backpack feed kids every day. Blessings in a Backpack is a 501 C (3) non-profit organization currently feeding over 55,000 children in 318 schools in 37 U.S. states and three countries – Canada, Columbia and Haiti. The program is a hybrid of private sector funding and public partnership carried out in public schools. We are feeding the future of America, one school at a time.”

Kevin Beam – Chief Operating Officer Blessings in a Backpack My TMC, LLC
Territory Development
Business Plan

October, 2012 My TMC is a simple-to-use mobile app that gives you fantastic coupons and promotional offers from local, regional and national businesses around your current geographic location.

Simply download the application on your mobile phone (search “My TMC” in your app store), watch it automatically retrieve coupons and promotional offers via (GPS-Your Location), tap on the merchant icons you want, view their offer, and show the phone to the merchant at time of purchase. My TMC makes it that easy! Fact: There will be 80 billion mobile coupons redeemed this year globally and that number will triple over the next 18 months. Our management team has a vast portfolio of experience in starting, managing and developing successful businesses, as well as a proven track record in related industries necessary to achieve success in this industry. Success Factors The My TMC App is already proven. The business model is now scalable and ready to expand nationally and then globally. (My TMC can be downloaded today anywhere in the world) Operational Systems: We have developed systems and a business model that enable us to provide high quality products/services at a lower cost with a delivery method second to none. Intellectual Property (IP): We have Intellectual Property that gives us advantages over our competitors. Our IP includes: Affiliate prompter tracking, merchant integration control, social integration, and more.




Consumers are downloading My TMC every day: We have already gained thousands of downloads with minimal marketing efforts. Success Factors Participating Merchants: We have participating merchants in a variety of categories, which our competitors do not. Fact: Mobile Internet use will exceed desktop internet by 2014. Year Revenue Net Profit Merchant Totals 1 $568,800 $76,840 1,290 2 $1,994,000 $770,400 2,730 3 $2,919,375 $1,337,347 3,405 Company Overview Company Overview Welcome - you are in the right spot with the right product at the right time with the right people Offer – you have an opportunity to generate instant income through the My TMC day to day revenue stream in a partnership with our My TMC territory development program My TMC App The founders started out in Mobile years ago and today they build mobile software developments for some of the largest brands in the world; Pfizer, Dell, Macy's, Ford and others. Another reason to bring My TMC out now is because of the demand for our app today Fact: the web enabled mobile device market has grown from 3% four years ago to 50% today and will grow to over 80% within the next 12 months One of the reasons we started My TMC is we believe in giving back to others in need. My TMC App My TMC App My TMC App is a user-friendly mobile application and FREE to download on the iPhone and Android platforms! The “TMC” stands for Today’s Mobile Coupon. How does My TMC Work? Download Free by searching My TMC in your app store My TMC App How does My TMC WORK? My TMC App Fact: There will be 80 billion mobile coupons redeemed this year globally and that number will triple over the next 18 months. How do we get the word out about My TMC? My TMC App Fact: Mobile internet use will exceed desktop internet use by 2014 My TMC App Why Merchants Love It! My TMC App Radio
Print
TV
Social Media
Affiliate Program Some of our Affiliate Partners Why My TMC is Uniquely Qualified to Succeed By combining the proven success of couponing, and mobile engagement with the latest in technology, My TMC is on it’s way to becoming the most versatile and innovative variation to enter this market. Why My TMC is Uniquely Qualified to Succeed The My TMC App is already proven. The business model is now scalable and ready to expand nationally and then globally. (My TMC can be downloaded today anywhere in the world) Why My TMC is Uniquely Qualified to Succeed Operational Systems: We have developed systems and a business model that enable us to provide high quality products/services at a lower cost with a delivery method second to none. Why My TMC is Uniquely Qualified to Succeed Intellectual Property (IP): We have Intellectual Property that gives us advantages over our competitors. Our IP includes: Affiliate promoter tracking, merchant integration control, social integration, and more. Why My TMC is Uniquely Qualified to Succeed Participating Merchants: We have participating merchants in a variety of categories that are seeing success from the start. Consumers are downloading My TMC every day: We have already gained thousands of downloads with minimal marketing efforts. Why My TMC is Uniquely Qualified to Succeed Per 1,000,000 population area Three full time sales individuals Contracting 2 locations per day 6 locations contracted per day






· 6 locations x 5 days a week = 30
locations total per week


· 120 locations per month


· 1,440 locations per year


Note 60 day ramp up year total is 1,290 locations





· Year two 2,730 total locations


· Year three 3,405 total locations





Factoring
$75 a month per location charge


Note – 60 day
ramp up





Revenue
Share Program


5% 1st
year


10% 2nd
year


10% 3rd
year





End Of:


18 months
$106,000


24 months
$222,000


36 months
$514,000 6 locations contracted per day The "My TMC App" Development Build $100,000 per 1,000,000 Population 3 Full-Time Sales Persons Totaling 30 per Week Adding 6 Locations per Day Totaling 120 per Month Totaling 1440 per Year The "My TMC App" Development Build Total Merchants in Market Sixty day ramp up year total is 1,290 locations Year three 3,405 total locations Year two 2,730 total locations My TMC App Development Build Revenue Share Program Factoring $75 a month per location charge 5% Year 1

10% Year 2

10% Year 3 18 months - $106,000

24 months - $222,000

36 months - $514,000 Tray Rankin
Vice President of Sales Kirk has a long history of building strategic relationships that transform markets. His leadership skills, strategic partnerships and business developments throughout the technology world led to the development of industry-leading products and services in digital signage, internet development, multimedia broadcast, business-to-business affiliate programs and mobile communications. Kirk Howell President & Chief Executive Officer
Founder & Owner of My TMC In 1999, JR became a partner in America's RX Plus, LLC, where he excelled in the marketing and selling of their health discount card, which is now accepted in over 70,000 locations nationwide. JR is an entrepreneurial executive with more than 20 years of experience managing successful business networks. JR Rance
Co-Founder of My TMC
Vice President of Business Development Mike Carter
Director of Administrative Finance
Owner In My TMC, LLC Michael Carter has made a career out of small business development and ownership. He helped establish G.H.S. on the forefront of what is now offered by many mortgage and title companies, the customer friendly home closing. As Director of Administrative Finance Mike works closely with Kirk Howell My TMC’s CEO/President to oversee all financial positions of My TMC. Bob Gold Chief Executive Officer, Gold-Mobile, Inc.
Owner in My TMC, LLC Bob is a rare combination of business entrepreneur, strategic visionary and outstanding communicator. Founder and former CEO of Starpoint Solutions, a software consulting & development company. Grew from $1.2M in 1992 to over $80M in 1998 Founder and President of Level 8 Systems General Manager, DMQ software. Built sales to a few million and sold software product rights to IBM Tray Rankin is a tenacious, innovative thinker with over 20 years of experience developing, leading, coaching, training, managing and implementing strategies and solutions for businesses on a local, regional and national level. Tray approaches all situations with the end game in mind. He began his career with KFC Corporation/YUM Brands in restaurant management. Kim Moody is the president/owner of Compatible Communications, LLC., a telecommunications company and authorized Toshiba dealer. Kim spent ten years in the medical profession, then in 1985 went to work for Compatible Communications as a commission only sales representative. She worked her way up in the company, and in 1999 purchased Compatible Communications, where she remains president and sole owner. Kim Crittenden
Vice President of Marketing Kim has over 25 years experience in marketing and advertising. She has spent her career directing clients and agency teams in strategic planning, brand development and expansion, media-buying, creative development, marketing planning and implementation. Her clients range from multi-unit retail including YUM brands and McDonald's, healthcare, financial, and education.
Scott is a print marketing professional for many small to medium sized companies in the Kentucky Region. Scott has 22 years of experience in the printing industry.

He is a dedicated Christian family man and a leader in the community.

Scott is also on the Board of GO Ministries . Scott Menefee
President of Phoenix Business Systems, Inc. G.O. was created out of the need to support the work of national Christian leaders on the field and the best way for people to see that work is to participate in a short-term mission trip.  Brook resides in Louisville with his wife, Sandra, and daughters Gabrielle and Brianna. Brook Brotzman
Founder and President of G.O. Ministries "MEET THE TEAM" Kim Moody
Administrative Bookkeeping
Full transcript