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Search Engine Optimization

carlos sarmiento

on 15 September 2012

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Transcript of SEO

SEO What's SEO? Process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid search results. SEFriendly BLACK HAT SEO as a MKT Strategy METHODS SEO considers:
How search engines work,
What people search for,
Actual search terms or keywords typed
Which search engines are preferred by their targeted audience. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign SEO tactics may be incorporated into website development and design. INTERNATIONAL MARKETS HISTORY (cc) image by jantik on Flickr Establishing on a website.

Penguin strategy.

+ 200 optimization criteria's. Relationship with
search engines. Great content

Increases the importance of your website.

The reputation in the results increases.
Natural positioning

Keywords strategy (Adworks)

Refresh and Web programing WHITE HAT 1. Hidden Content

2. Meta Keywords

3. Doorway or Gateway Pages

4. Link Farming 1. Quality Content

2. Use Structural and Separate Content.

3. Titles and Meta Data

4. Keyword Research and Effective Keyword Use

5. Quality Inbound Links http://gossip.greenlightdigital.com/blog/the-history-and-evolution-of-seo/ Las dos primeras graficas.

http://www.seo.com/blog/history-search-infographic/ Sengunda grafica.

http://www.pushon.co.uk/articles/top-5-white-hat-and-black-hat-search-optimisation-techniques/ Black hat and White hat SEO.





http://www.experian.com/hitwise/online-trends-search-engine.html Bibliografia Internet as a tool of trust

Facebook and Twitter

Medium and Long term goals. + Quality – Cost

+ Variety of search terms

+ Posibilities

+ traffic + sales Getting Indexed Increasing Prominence Preventing Crawling crawlers computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Webmasters can instruct to crawl certain files or directories search spam Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. 66,53% 1.555.341.330 236,834,214
10.13% 222,724,763
9.53% 80,125,949
3.43% 44,892,932
1.92% FOR MORE INFORMATION !!!! Facebook FAN page: SEO Content Twitter: @SEOContent1 Blog: seonewscontent.blogspot.com MAIN TOOLS FOR SEO
Full transcript