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Tony Hsieh

on 30 April 2010

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Transcript of RewardMe

Goal: Help store owners better understand and engage customers
through enhanced loyalty programs 3,000,000 small businesses $29 billion/yr local advertising $5.7 billion/yr on mobile advertising by 2014 Connecting the physical and digital worlds "Check-in" model RewardMe Business Model - Free for users

- Merchants pay (subscription-based)
- Access to data
- Promotional opportunities Sales & Marketing - Paid search
- Credit card scraping Use of Funds - Development of application & analytics engine
- Marketing
- Program trials Our Merchants' Perspective - Aggregate customer data
- Analytics
- Promotional opportunities RewardMe Q&A
Full transcript